Ever wonder how to find your perfect nude? LA-born, South Asian sisters Aleena, Aleezeh and Naseeha Khan struggled to find the one nude lipstick to suit their skin tones, and set about doing something about it. In 2019, the power siblings launched CTZN Cosmetics, a gender-fluid, “nudes for all” lipstick range that launched on the brink of the pandemic. Three years of mask-wearing later, and CTZN is blowing up, as seen on Lizzo, Sza and Hilary Duff. And they’re only just getting started.

In today’s episode, you’ll hear about the exact moment that CTZN Cosmetics went viral on TikTok, crashing their website and changing the young entrepreneurs’ lives forever. Plus, the Khans spill the tea on their latest baller move: signing on Beyoncés long-time makeup artist Sir John as newly appointed Chief Creative Officer and investor. Discover what comes next for the fire indie brand, along with their #1 rule for finding your own ride-or-die shade.

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

When you support our sponsors, you support the creation of Breaking Beauty Podcast!

NUTRAFOL

You can grow thicker, healthier hair and support our show by going to Nutrafol.com and entering the promo code BREAKING to save $15 off your first month’s subscription. Plus, free shipping on every order. This is their best offer anywhere and it is only available to US customers for a limited time.

CLINIQUE

Clinique Even Better Clinical Serum Foundation is formulated with 3 serum technologies that visibly reduce dark spots, brighten and hydrate skin. Don’t call it makeup. This is skincare in *just* your shade. Find your shade today at Clinique.com.

MACY’S

Dive into the farmhouse trend with Macy’s. Soft textures and warm wood accents make it easy to bring a piece of the countryside into your home (yes, even if “home” is an apartment in the city). Visit macys.com/ownyourstyle

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

Produced by Dear Media Studio

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Secret To Nude Lips, Unlocked With CTZN Cosmetics Founders Aleena, Aleezeh and Naseeha Khan 49:47 Share

Breaking Beauty Podcast

Shownotes Transcript

The Secret To Nude Lips, Unlocked With CTZN Cosmetics Founders Aleena, Aleezeh and Naseeha Khan