Shiyan Koh, Managing Partner of Hustle Fund, and Jeremy Au talked about three main themes:

1. Taylor Swift $500M Singapore Economy Boost: Jeremy and Shiyan discussed the Singapore government’s strategic chess moves for Taylor Swift's concert exclusivity in Southeast Asia. They discussed the excellent return on investment of the $3M move for a $500M increase in Singapore’s tourism receipts, stimulating national GDP by 0.25% points for Q1 2024. They also discussed the regional competition for hosting such blockbuster events, along with the underappreciated aspects of the nationalization of the Singapore sports hub, travel logistics hub infrastructure and sensitivity to cultural norms.

2. Barbell Entertainment Blockbusters vs. Long Tail: Jeremy and Shiyan explored the Internet’s explosion of the content industry, leading to bimodal distribution, where both blockbuster events and niche content find substantial audiences thanks to the zero marginal cost of digital consumption - and the plunge in middle-tier content. They also discussed how generative AI will impact the shape of this barbell. They reference the book Blockbusters by Harvard professor Anita Elberse and The Long Tail by Chris Anderson.

3. City Talent Vortex & Industry Concentrations: Jeremy and Shiyan discussed the challenges and opportunities presented by talent concentrations. They discussed how cities become industry hubs, such as finance in Singapore, entertainment in LA and tech in SF, with a thought experiment on whether Southeast Asia could produce a global superstar like Taylor Swift. They stressed the structural and cultural factors that influence where talent flourishes, the role of national policy in nurturing ecosystems that can compete on the global stage, and how individual talented individuals should react.

Jeremy and Shiyan also talked about the social aspects of fasting vs. eating, the fan communities of avatar-driven Vtubers, and their personal preferences for content consumption like Dune by writer Frank Herbet vs. director Denis Villeneuve.

Watch, listen or read the full insight at https://www.bravesea.com/blog/taylor-swift-economics

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English: Spotify | YouTube | Apple Podcasts

Bahasa Indonesia: Spotify | YouTube | Apple Podcasts

Chinese: Spotify | YouTube | Apple Podcasts

Taylor Swift $500M Singapore Economy Boost, Barbell Entertainment Blockbusters vs. Long Tail & City Talent Vortex & Industry Concentrations with Shiyan Koh - E395 37:27 Share

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

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Taylor Swift $500M Singapore Economy Boost, Barbell Entertainment Blockbusters vs. Long Tail & City Talent Vortex & Industry Concentrations with Shiyan Koh - E395