cover of episode Bryant on BMW Charging for Heated Seats (Audio)

Bryant on BMW Charging for Heated Seats (Audio)

2022/7/15
logo of podcast Bloomberg Daybreak: Europe Edition

Bloomberg Daybreak: Europe Edition

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Shownotes Transcript

Bloomberg Opinion columnist Chris Bryant says the move by BMW to introduce subscription charges for heated seats is similar to the pricing tactics used by airlines of charging for extras like checking in baggage. He tells Bloomberg's Stephen Carroll and Caroline Hepker that he's not against paying for extra services from carmakers, but that this charge relates to hardware that already exists in cars people have paid for. See omnystudio.com/listener) for privacy information.