Deep Dive
Why did Qiong Yao's early life experiences significantly influence her writing?
Qiong Yao's early life was marked by war, displacement, and a lack of familial love, which deeply influenced her emotional and narrative style. Her experiences of constant fleeing and the emotional neglect from her family, especially in comparison to her academically successful siblings, fueled her need for expression through writing. These hardships and her sensitivity to emotional nuances are reflected in her detailed and emotionally rich storytelling.
How did Ping Xintao contribute to Qiong Yao's success?
Ping Xintao played a crucial role in Qiong Yao's career by recognizing her potential early on and providing continuous encouragement and support. He managed the business aspects, allowing Qiong Yao to focus on her writing. His strategic marketing and publishing decisions, such as serializing her works in the Crown Magazine, significantly boosted her visibility and popularity.
What challenges did Qiong Yao face in the film industry?
Qiong Yao faced significant challenges in the film industry, including financial losses and threats from organized crime. Her initial forays into filmmaking were met with critical and commercial failures, exacerbated by the competitive and sometimes dangerous environment of Taiwan's film industry at the time.
Why was the TV series 'Wan Jun' almost banned in Taiwan?
The TV series 'Wan Jun' was nearly banned in Taiwan because the first episode, which was shot in mainland China, depicted the mainland in a very positive and beautiful light. Taiwanese authorities feared it would evoke homesickness among Taiwanese viewers for the mainland, which was politically sensitive at the time.
How did the opening of the mainland market benefit Qiong Yao and Jin Yong?
The opening of the mainland market allowed Qiong Yao and Jin Yong to reach a vastly larger audience, significantly increasing their revenues. The ability to publish and distribute their works in mainland China, coupled with the adaptation of their works into TV dramas, expanded their fan base and commercial success exponentially.
What are the common traits of successful creators like Qiong Yao?
Successful creators like Qiong Yao share traits such as a relentless drive to express themselves, high productivity, and the ability to tap into and articulate deep emotional experiences. They often have a profound understanding of their audience's desires and can consistently produce content that resonates emotionally and culturally.
What lessons can modern creators learn from Qiong Yao's career?
Modern creators can learn from Qiong Yao's career the importance of finding a supportive partner for business management, the value of emotional and relatable content, and the benefits of leveraging multiple media platforms for greater reach. Additionally, understanding the cultural and emotional landscape of the target audience is crucial for sustained success.
- 琼瑶早年经历坎坷，缺爱，高考落榜。
- 与平鑫涛的合作是琼瑶商业成功的关键。
- 琼瑶高产的创作能力是其成功的核心因素。
- 时代背景对琼瑶的成功起到了重要作用。
Shownotes Transcript
2024年12月4日，琼瑶用自己的方式主动翩然离世。琼瑶的作品，如数家珍。琼瑶背后的商业故事，大家不一定知道。今天请来《琼瑶幕后的商业天才（万字长文）》 一文作者，跟大家分享琼瑶与平鑫涛创造「皇冠」的故事，也讲一讲金庸、古龙、甚至当下李子柒、咪蒙等创作者们的故事与共性。
嘉宾：
@曾航 资深媒体人，军武科技CEO，旗下有军武次位面、星海情报局、杨叔洞察等账号，也是《一只iPhone的全球之旅》、《大国锁钥》等书作者
主播：
@Linda拿铁琳
@邪念扬Sean
剪辑：@丘丘
歌曲：🎵 《雨蝶》
本期播客精彩内容——
06:27 琼瑶的成长故事：「缺爱」
11:05 琼瑶+平鑫涛模式=黄圣依+杨子模式？能相提并论吗
12:54 爱与鼓励，是创作者最需要的
17:34 《射雕英雄传》因为这个原因不能出版？
19:15 琼瑶和平鑫涛为什么拍电影失败？
21:28 《婉君》把大陆拍得太美差点播不了
22:54 琼瑶和金庸的商业变现，得益于大陆市场开放
24:55 还珠格格的八卦故事
31:00 IP版权反面案例：古龙。插播：一个想做大V的金庸
35:59 琼瑶+平鑫涛=当下网红及操盘手模式?李子柒、咪蒙们的故事
43:23 琼瑶故事和纳瓦尔宝典：第一桶金来自于零成本的可复制性
45:41 成功创作者的共性1：停不下来的表达欲
48:20 成功创作者的共性2：勤奋
图示：皇冠杂志；来自《琼瑶幕后的商业天才（万字长文）》
图示：琼瑶与平鑫涛，来自《琼瑶幕后的商业天才（万字长文）》
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