There used to be a brand in Switzerland that produced yoghurt and sold it in a very special jar with a very characteristic shape. The same applies to the bottle of a caffeinated cold drink from the USA. So when you see the empty glass, you automatically associate what the contents were. But the container itself - the jar or the bottle - can also be filled with any other content. The yoghurt jar can serve as a lantern and the bottle as a water container for watering plants. The association is made on the one hand because these shapes are virtually unique and belong to a specific product and on the other hand because we have seen them over and over again and have thus established the causal connection. We do the same with people: he or she is like this or that. But in doing so, we limit them. Do you allow others to be completely different from what you are used to or expect from them?
I wish you an extraordinary day!
