cover of episode What happened to Apple!? Here's why iOS 18.2 is BROKEN!

What happened to Apple!? Here's why iOS 18.2 is BROKEN!

2024/12/16
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未指名发言人:iOS 18系统存在严重缺陷,导致iPhone核心功能失常,例如拨打电话、使用照片应用等。这表明苹果公司在软件质量控制方面存在严重问题,可能与公司追求AI技术进步而忽略产品打磨有关。用户对界面变化、系统崩溃和Apple Intelligence功能失效等问题表示强烈不满。 未指名发言人:苹果公司应该进行更严格的用户验收测试(UAT),以避免类似问题再次发生。iOS 18系统存在核心结构问题,导致iPhone可用性下降10%到30%。此外,一些看似简单的功能,例如屏幕亮度调节,也存在设计缺陷,这表明苹果公司缺乏对用户体验的关注。 未指名发言人:苹果公司缺乏像乔布斯和艾维这样的领导者,导致产品质量和用户体验下降。公司缺乏数据驱动的方法来改进用户体验,也没有足够的品味来保证产品质量。早期阶段的投资更依赖于品味,而后期阶段则可以依靠数据。领导者的离开会导致组织能力的衰退,苹果公司目前在AI领域拥有优势,但在组织结构方面存在劣势。 Keith:苹果公司垂直整合的商业模式使其拥有长期的竞争优势,通过从芯片到软件的垂直整合,构建了强大的竞争壁垒。然而,这种模式也导致公司在其他方面变得粗心大意,缺乏对产品质量的足够重视。苹果公司是全球唯一一家同时在硬件和软件领域都达到世界一流水平的公司,但其在软件质量控制方面存在问题,这可能与其垂直整合战略有关。

Deep Dive

Key Insights

Why is iOS 18.2 experiencing widespread issues?

iOS 18.2 is facing significant problems, including frequent crashes, non-functional phone calls, and broken apps like Photos. The issues stem from a lack of rigorous testing and a decline in the company's attention to detail, possibly due to their focus on AI and chip development.

What competitive advantage does Apple have in the tech industry?

Apple's primary competitive advantage is its vertical integration, combining software and hardware to create products like the M4 chip and the Mac Mini. This strategy provides a unique edge that competitors struggle to match for decades.

How has Apple's focus on AI and chips impacted their software quality?

Apple's shift towards AI and chip development has likely diverted resources and attention from core software quality, leading to issues like the broken Photos app and other usability problems in iOS 18.2.

What role did Steve Jobs and Johnny Ive play in Apple's previous success?

Steve Jobs and Johnny Ive were instrumental in establishing Apple's reputation for taste and design excellence. Their absence has left a gap in leadership and a decline in the company's ability to maintain high standards in user experience.

Why can't Apple rely solely on taste without data-driven approaches?

While taste is valuable, it is limited by the number of people with cutting-edge design sensibilities. Without data-driven scaffolding, Apple lacks the systematic approach to catch and fix issues, leading to the current problems with iOS 18.2.

What are the potential long-term consequences of Apple's current software issues?

The ongoing software issues could erode consumer trust and usability, making the iPhone less competitive. This decay function, if not addressed, could open opportunities for competitors to challenge Apple's market dominance.

How does Apple's vertical integration impact their ability to innovate?

Vertical integration gives Apple a long-term competitive advantage but also makes them less agile in other areas. This can lead to complacency and a decline in the quality of non-core products like the Photos app.

Chapters
The episode starts with a discussion about the numerous issues users are experiencing with the new iOS 18.2 update, including problems with calling, photos app, and overall functionality. The hosts question Apple's quality control and suggest a possible reason for the decline in quality.
  • iOS 18.2 is causing widespread issues among users.
  • Core functionalities like calling and the photos app are malfunctioning.
  • The hosts speculate that Apple's focus on AI and rapid updates may have compromised quality control.

Shownotes Transcript

(0:00) Why iOS 18 is broken, how Apple got sloppy (4:30) Apple's worst of both worlds position: no taste, no consumer data scaffolding

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