If we stick to what our fellow journalists tell us, we find that more and more communication professionals feel the pressure to create more visual and engaging stories to cross the media barrier and sneak into the world of social networks . _

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The need to make noise in the social media environment has also reached newsrooms that are looking for stories that end up being viral and even trending topics . Getting this is not easy, although some sell it as a simple action without much mystery. It is not true, although it is true that there are some guidelines that can help increase the visibility of content such as a short story or a sense of humor.

As we know that this issue concerns content generators, at Agenciasdecomunicacion.org we have made a list of what for us are the 7 keys that can help make news viral:
1.-Creativity. As there are many of us on the web, we have to activate our imagination to stand out and attract the attention of other users. In these cases, it is best to bet on being as visual as possible, for example introducing videos , images or infographics .
2.-Who am I addressing? Before launching any strategy, we must be very clear about who our target is, who we want to impact. If we know our audience well, we will know what content they usually share and what it is more difficult for them to resist.
3.-What resources do I have? Not all brands have the same investment capacity, or material, knowledge and human resources, so it is important to stop and think about where we are and start making decisions based on that. See what can be done internally, what will require training or the hiring of a communication agency or freelance .
4.-The emotional factor. Each brand is surrounded by values that connect with its target audience, being clear about what this passion is and exploiting it will help connect more quickly with the audience. Touching the fiber of the user is a formula that usually gives very good results and also humanizes the brand , makes it closer to him. You just have to be clear about what to tell and add that emotional touch, whether funny or nostalgic, that makes it interesting content.
5.-Currently rules. When it comes to communicating, we can never stop keeping an eye on what is happening around us. This will help us take advantage of news that is already arousing the interest of users to increase our visibility through content that complements the main data or simply by creating memes that make the audience smile.
6.-Use social platforms. When creating new content, you always have to think big and want as much viralization as possible, for this we have an infinite number of channels that can help us achieve it, from blogs, through forums or social networks. We must not limit ourselves to a single platform because we will lose the capacity for impact. This will increase the chances that an influencer decides to share our contribution and thus multiply its impact . It's simple: the more you look, the more likely you are to be seen.
5.-Luck. Although we do not like it, we cannot forget that the luck factor always influences. We have all come across wonderful and well-crafted content that did not achieve the expected impact. Sometimes, as much as we look for reasons, we will not find them because there are factors that we cannot control, which does not mean that we should stop emphasizing the quality of the content .

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Keys that make news go viral