Episode Summary

In this conversation, Liam Lawson interviews Andrew Mounier, a B2B SaaS marketing expert, about his background and experiences in scaling companies. They discuss topics such as the importance of building relationships, the transition from a political science degree to entrepreneurship, and the motivation behind Andrew's career choices. They also touch on the process of hiring and finding the right fit in a company, as well as Andrew's passion for building a better world through technology and social purpose. In this conversation, Liam Lawson and Andrew Mounier discuss the use of AI in marketing, the importance of human touch in customer service, and the future of AI in various industries. They also touch on the need for individuals to upskill themselves in AI and the potential job displacement that may occur. Andrew shares his personal goals of launching a climate tech business, owning a farm, and creating a retreat focused on mindfulness and human connection.

Chapters:

00:00 Introduction and Background

02:43 Building Relationships and Thriving in the B2B SaaS Space

05:04 Transition from Political Science to Entrepreneurship

08:38 Balancing Personal Projects and Career Growth

10:45 Prioritizing Equity and Ownership in Job Opportunities

16:17 Servant Leadership and Empowering Teams

20:16 Finding Alignment in Job Opportunities

24:06 Lately: Using AI for Social Media Marketing

39:07 The Role of AI in Marketing and Customer Service

44:37 The Importance of Upskilling in AI

50:17 The Future of AI: Creativity and Mindfulness

01:07:16 Andrew's Personal Goals: Climate Tech, Farm Ownership, and Mindfulness Retreat

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$100M to $400M ARR Growth Strategies