cover of episode Stratechery (with Ben Thompson)

Stratechery (with Ben Thompson)

2022/12/6
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Ben Gilbert
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Ben Thompson
创立并运营订阅式新闻稿《Stratechery》，专注于技术行业的商业和策略分析。
Topics
Ben Thompson详细回顾了Stratechery十年的发展历程，从最初的个人博客到如今的互联网媒体平台，分享了他对订阅模式、内容创作、商业战略以及科技行业趋势的独到见解。他强调了高质量内容创作和持续性对在线业务的重要性，以及订阅模式在内容创作中的优势。他还谈到了Stratechery的近期调整，包括大力发展播客业务，推出非本人制作的内容，以及对内容发布频率和质量的严格把控。他认为，Stratechery的成功源于其差异化内容、持续性、客观性和对用户体验的重视。他同时分享了Stratechery在发展过程中遇到的挑战和经验教训，例如网站设计问题、用户流失、价格策略等。最后，他还展望了Stratechery未来的发展方向，包括进一步发展播客业务、拓展新的内容领域以及改进内容推广策略。 Ben Gilbert和David Rosenthal作为Acquired节目的主持人，表达了对Ben Thompson和Stratechery的敬佩之情，并就Stratechery的商业模式、内容策略、用户增长等方面与Ben Thompson进行了深入探讨。他们分享了Acquired节目在内容创作和质量控制方面的经验，并与Ben Thompson就订阅模式、广告模式以及社交媒体营销等话题进行了交流。 John Gruber作为Ben Thompson的早期支持者，对Stratechery的成功起到了重要的推动作用。 Vijay作为Statsig的CEO，分享了Statsig平台在产品开发和实验中的应用，以及其对科技公司产品策略的影响。

Deep Dive

Chapters
Ben Thompson's Stratechery, a blog focusing on the intersection of business, strategy, and technology, has become a highly influential publication. Its success is largely attributed to its pioneering subscription model, which offers consistent, high-quality content directly to its subscribers.
  • Stratechery's subscription model offers consistent, high-quality content.
  • The model maximizes revenue per user by charging a subscription fee.
  • Social media serves as a powerful marketing tool for Stratechery, enabling readers to share and promote its content.

Shownotes Transcript

Ben Thompson joins Acquired to discuss the business of Stratechery itself and celebrate 10 years (!) of the internet’s best strategy analysis destination. Even beyond Stratechery’s enormous impact itself on business and tech over the years, Ben’s work inspired a whole generation of business content creators — this show very much included — and it was super special for us to give the Acquired treatment to one of our own heroes. We cover the full history of Ben pioneering the subscription internet media business model (indeed SubStack’s seed round pitch was “Stratechery-in-a-box”), and how + why he’s evolved the business since and is now doubling down both on podcasting and a broader vision of the Stratechery Plus bundle… including for the first time content not made by Ben himself! Tune in and enjoy. 

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**Sponsors:**Statsig: https://bit.ly/acquiredstatsig24)Vanta: https://bit.ly/acquiredvanta)Crusoe: https://bit.ly/acquiredcrusoe)

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‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.