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SONY

2022/3/7
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David Rosenthal
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本集讲述了索尼公司从二战后的日本崛起，到成为全球消费电子巨头，再到最终落后于苹果公司的发展历程。节目回顾了索尼的诸多成功产品，如晶体管收音机、Walkman、CD、PlayStation等，也分析了索尼在Betamax大战中失败以及在软件和服务领域落后于竞争对手的原因。节目还探讨了索尼多元化经营战略的利弊，以及其在游戏、音乐、电影等领域的市场地位。 本集详细介绍了索尼公司两位创始人盛田昭夫和井深大的创业历程，以及他们对公司发展战略和企业文化的贡献。节目分析了索尼在不同时期面临的挑战和机遇，例如二战后的日本经济重建、与美国公司的竞争、以及新技术的冲击。节目还探讨了索尼公司与苹果公司之间的关系，以及史蒂夫·乔布斯对索尼的模仿和借鉴。

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Sony was founded in the dire aftermath of WWII Japan, where two engineers, Masaru Ibuka and Akio Morita, saw an opportunity to pivot wartime technology into consumer products. Despite the bleak national outlook, they established Sony to create a stable workplace for engineers and focus on consumer electronics.
  • Sony was founded in Tokyo in 1946 by Masaru Ibuka and Akio Morita.
  • The company started by repairing radios and expanded into consumer electronics.
  • The founders' vision was to focus on the joy of technology and its social applications.

Shownotes Transcript

Born in the unlikeliest of places — the terrible, wasteland-like aftermath of post WWII Japan — Sony rose to capture the imaginations (and wallets) of consumers and engineers around the world. The company produced hit after hit after hit: portable transistor radios, CDs, the Walkman, the PlayStation, DVDs, life insurance(!!)... and yet ultimately fell behind its greatest American admirer, Steve Jobs and Apple. This is the incredible story of Sony’s human and technological optimism in the face of overwhelming odds — a story that, given recent world events, remains as relevant today as ever.

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