cover of episode Nintendo: The Console Wars

Nintendo: The Console Wars

2023/4/11
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Ben Gilbert
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David Roth
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本集回顾了任天堂从NES时代称霸游戏市场到经历Game Boy的成功以及与世嘉、索尼的竞争，再到Switch时代王者归来的历程。两位主持人分析了任天堂在不同时期所做的决策，包括其成功和失败的原因，以及其在不同游戏机世代的市场策略。他们探讨了任天堂的优势和劣势，以及其在应对市场变化和竞争对手方面的策略。同时，他们还分析了任天堂的IP策略、以及其在掌机市场和家用游戏机市场的不同表现。 本集深入探讨了任天堂在不同时期所面临的挑战和机遇，以及其在应对这些挑战和机遇方面的策略。两位主持人分析了任天堂的成功和失败案例，并从中总结出一些经验教训。他们还对任天堂的未来发展方向进行了展望，并探讨了其在游戏市场中的竞争地位。

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Chapters
Nintendo's Game Boy, released in 1989, became a massive success despite its black and white display and limited technology. Its popularity was fueled by its affordability, portability, and the killer app Tetris, expanding the gaming market beyond young boys.
  • Game Boy sold over 118 million units worldwide.
  • Tetris was instrumental in the Game Boy's success.
  • Game Boy expanded the gaming market to include adults and casual gamers.

Shownotes Transcript

In the 1980’s Nintendo was on top of the world, with the NES achieving over 90% market share of home video games globally. So how did they fall ALL the way down to ~10% in just a few short console generations? And how did they then build themselves back up (and down and up again) to the top of the world again? Spoiler: it all hinged on one very small, yet very large and durable platform… the Game Boy. Fire up your favorite portable entertainment device and tune in for the epic story of Nintendo’s fall from grace and journey back to the top — capped off by our robust discussion of where they go from here, and whether this 130+ year old company may still (!) be misunderstood and mis-valued.

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