cover of episode Nike

Nike

2023/7/25
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B
Ben Thompson
创立并运营订阅式新闻稿《Stratechery》，专注于技术行业的商业和策略分析。
D
David Rosen
Topics
Ben Thompson和David Rosen探讨了耐克成功的关键因素，认为耐克的成功并非仅仅依靠产品创新或品牌营销，而是两者巧妙结合的结果。他们分析了耐克在不同发展阶段的战略调整，以及其在产品研发、市场营销、运动员赞助等方面的策略。他们认为耐克的成功离不开其对市场趋势的敏锐把握和对消费者需求的精准洞察。 此外，他们还分析了耐克的商业模式，包括其与运动员的合作方式、与零售商的关系以及全球化的供应链管理。他们指出，耐克的规模经济使其能够在市场竞争中占据优势，并持续保持盈利能力。同时，他们也指出了耐克在劳工问题和品牌形象方面的挑战。

Deep Dive

Chapters
Explore the foundational years of Nike, from its inception by Phil Knight and Bill Bowerman to its strategic innovations that positioned it as a global brand leader.
  • Phil Knight and Bill Bowerman co-founded Nike, initially named Blue Ribbon Sports.
  • Knight's business plan was inspired by Japanese camera companies undercutting German brands.
  • Nike's unique business model started with importing and reselling Japanese running shoes.

Shownotes Transcript

Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.

If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ends in 1980, and Air… well let’s just say it’s an enjoyable piece of fiction. And it turns out (as always) that the real story is filled with far more drama, twists and business lessons than either of those works.

We’ve been wanting to cover Nike for a long time, and thanks to our LPs who voted to choose this episode it’s finally here. So lace up your Vaporflys, Air Maxes, Dunks or Jordans (or your Monarchs, hey we don’t judge), head out for a long run or walk and enjoy!

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‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.