cover of episode Episode 31: The Uber - Didi Chuxing Merger with Brad Stone, author of The Upstarts & The Everything Store

Episode 31: The Uber - Didi Chuxing Merger with Brad Stone, author of The Upstarts & The Everything Store

2017/3/1
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Ben Gilbert
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Brad Stone
D
David Rosenthal
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Brad Stone 详细描述了 Uber 和 Didi 在中国市场的竞争历程，从 2012 年多个拼车公司涌现，到 Didi 和 Kuaidi 两强相争，再到 Uber 的进入和最终合并。他分析了中国独特的互联网环境、巨头公司的投资策略以及监管政策对市场格局的影响。他还探讨了 Uber 和 Didi 的企业文化、发展战略以及对未来自动驾驶技术发展的布局。他认为，Didi 的成功与其 CEO 程维的远见卓识和不懈努力密不可分，而 Uber 则体现了一种赢者通吃的文化。 Ben Gilbert 和 David Rosenthal 也参与了讨论，他们从不同的角度分析了 Uber 和 Didi 的竞争策略、资本运作以及企业文化。他们认为，Uber 和 Didi 的合并是一个双方都受益的交易，但同时也反映出拼车市场竞争的残酷性和不确定性。他们还探讨了拼车公司如何建立可持续的竞争优势以及未来发展方向。 Ben Gilbert 关注 Uber 的企业文化及其对公司发展轨迹的影响。他认为 Uber 的赢者通吃文化导致公司内部存在诸多问题，并对公司未来的发展带来挑战。他还分析了 Uber 的资本运作策略，认为 Uber 通过烧钱补贴的方式快速扩张市场，但这种模式的可持续性值得怀疑。他认为，Uber 需要改变其企业文化，建立可持续的竞争优势，才能在未来的竞争中立于不败之地。 David Rosenthal 则从投资者的角度分析了 Uber 和 Didi 的竞争，他认为，在拼车市场中，建立护城河比烧钱竞争更重要。他比较了 Uber 和 Airbnb 的发展模式，认为 Airbnb 通过建立社区、提升用户信任度等方式建立了更强的竞争优势。他还探讨了 Uber 和 Didi 合并交易的意义，认为这标志着中国拼车市场竞争格局的重大变化，同时也为其他拼车公司提供了借鉴。

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In 2012, about 30 ridesharing companies emerged in China. Didi Dache, founded by Cheng Wei and Wang Gang, started as a taxi-hailing app. It competed fiercely with Kuaidi Dache, leading to a merger in 2015, creating Didi Chuxing.
  • Around 30 ridesharing companies started in China in 2012-2013.
  • Didi Dache and Kuaidi Dache merged in 2015 after intense competition.
  • The merger was partly brokered by Yuri Milner.
  • Didi Chuxing became the largest ridesharing company in China.

Shownotes Transcript

Topics covered include:

  • The global surge in 2012 of entrepreneurs starting ridesharing companies, nowhere moreso than China 
  • Didi CEO Cheng Wei and investor Wang Gang’s backgrounds at Alibaba, first entrepreneurial effort in Momo, and Momo’s pivot to Didi Dache
  • The culling of the ridesharing herd in China down to Didi Dache and Kuaidi Dache through brutal competition and involvement of the “big three” Chinese internet companies 
  • Rise of the Chinese messaging apps and associated mobile payments, and their impact on ridesharing
  • The 2015 merger between Didi and Kuaidi, brokered in part by Russian VC Yuri Milner)
  • Uber’s decision to enter the Chinese market, and early success with investment and support from Baidu
  • The first meeting between Uber CEO Travis Kalanick and Cheng Wei in 2015—which does not go well)
  • Subsequent “scorched earth” competition between Didi and Uber throughout 2015-16
  • Negotiating an armistice: Uber’s agreement to sell its Chinese operations to Didi in late 2016
  • End of the war, or just the beginning? January 2017: Didi invests $100M in Brazilian Uber competitor 99)
  • Sustainable growth, and building moats versus scorching earth

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