cover of episode Building tech and product for marketplaces (with Rover cofounder Phil Kimmey)

Building tech and product for marketplaces (with Rover cofounder Phil Kimmey)

2019/6/13
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Phil Kimmey 详细阐述了 Rover 市场平台的构建历程，从最初的最小可行产品 (MVP) 到如今的规模化运营。他分享了在技术架构、产品功能、用户体验优化等方面的经验和教训。他强调了在早期阶段快速验证核心概念的重要性，以及在资源有限的情况下，优先关注核心功能和用户体验的策略。他还讨论了微服务架构和单体架构的选择，以及在不同发展阶段如何权衡利弊。Phil Kimmey 还分享了在用户获取、转化率提升和客户终身价值最大化等方面的经验，以及如何通过数据驱动决策来优化产品和运营。 David 和 Ben 与 Phil Kimmey 就市场平台的构建、技术架构、产品策略、用户体验优化等方面进行了深入探讨，并分享了各自的经验和见解。他们讨论了在不同发展阶段如何选择合适的技术架构，以及如何平衡功能开发和用户体验之间的关系。他们还探讨了市场平台的盈利模式，以及如何通过优化单位经济效益来提升平台的竞争力。

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Chapters
Phil Kimmey discusses the early days of Rover.com, including how he got involved and the initial steps taken to build the platform.

Shownotes Transcript

“There’s often a desire to keep adding features because ‘Oh wouldn’t it be cool if we could do this or that?’ The reality is if a customer is only spending five minutes with your product, they’re only going to interact with a very tiny subset of your feature set. And so, you’re better off usually improving something that 80% of [customers] interact with that is really core than things around the edges that are more functionality.” - Phil Kimmey

 

We are very excited to be joined by Phil Kimmey, one of the co-founders of Rover (and a frequent member of various 30 under 30 lists), who designed Rover in its infant stages at a Startup Weekend! In this episode, we dive into Rover’s initial design, how the business model was proved, and wrap up with a lengthy discussion on Value-Add Features vs Data-Driven Features. Phil also provides his opinion on what makes new tech and development teams successful and explains why PayPal still sends Rover’s monthly summary statements to his parent’s house.

 

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