How Gusto Used Customer Input to Scale Growth with Tomer London
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2024/12/5
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Chapters
Gusto’s founding story
Solidifying a GTM sales strategy
How did Gusto identify early customers and perfect the sales pitch?
Working with customers to optimize the product UX
Engendering trust and finding success with accountants
The role accountants played in Gusto’s success
Creating a feedback funnel and balancing product vision
Self-service strategy and measuring success
Refining the UX at scale
Identifying real-world use cases to inform product strategy
GTM learnings and advice
Shownotes
Transcript
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