B
Bobby Lord
C
Chris Berube
J
Joe Marver
M
Mike Olson
R
Rachel Quednow
R
Roman Mars
Roman Mars: 本节目探讨了 Spirit Halloween 的成功及其背后的原因，包括其独特的商业模式、对空置店面的利用以及万圣节文化的流行。节目还采访了 Spirit Halloween 的创始人、员工以及城市规划专家，从不同角度分析了这一现象。
Chris Berube: Spirit Halloween 每年秋季都会在多伦多市中心等地的空置店面开设临时商店，销售万圣节商品。这一现象反映了零售业的现状，即大量实体店倒闭，空置店面增多。
Joe Marver: Spirit Halloween 的创立并非源于创始人对万圣节的特殊热爱，而是基于对市场机会的敏锐观察和商业模式的创新。早期，Spirit Halloween 面临寻找店面租赁的挑战，但通过独特的策略和对市场趋势的把握，最终获得了成功。
Mike Olson: Spirit Halloween 早期采用简易的店面搭建方式，并通过营造恐怖氛围吸引顾客。在零售业危机时期，Spirit Halloween 利用空置的大型零售店面，并帮助房东维护和清理这些店面，从而获得了发展机会。
Jackie: Spirit Halloween 的成功部分原因在于其营造的“鬼屋”氛围以及商品的互动性，这与其他商店的体验形成对比。
Rachel Quednow: 从城市规划的角度来看，Spirit Halloween 的成功反映了城市规划中的问题，即大量空置的商业地产。
Bobby Lord: 拥有巨型骷髅的体验既有趣又充满挑战，其受欢迎程度也导致了竞争。
Deep Dive
Why is Spirit Halloween successful?
It sells a billion dollars worth of Halloween merchandise annually.
Why do people love Spirit Halloween?
Many are obsessed with its themed animatronics and costumes.
Why do people keep buying 12-foot skeletons despite the novelty wearing off?
There's an arms race to have the best decorated skeleton.
Why does the 12-foot skeleton lose its novelty?
Many people have one, making it less unique.
Why do people find Spirit Halloween's experience unappealing?
It can be overwhelming with loud noises, crowds, and children running around.
The episode explores how Spirit Halloween, a seasonal pop-up store, thrives in empty retail spaces across North America, raising questions about the state of the retail industry.
- Spirit Halloween occupies 11,000 square feet of a former liquor store in downtown Toronto.
- The store sells over a billion dollars worth of merchandise annually.
- Spirit Halloween's success highlights the challenges faced by permanent retail stores.
Shownotes Transcript