208. Dani Austin: Making $40M from Divi in the first year?! The $ecrets behind building her massive following, 12 years in the influencing space, & expanding her horizons
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Well, come back to any other ephod of trading secrets on your host, chase and target. And welcome to the free market trading segment, where i'll tell you a little bit about what you can expect from today's episode and update from the market and something going on in my personal life. If you have IT, please make sure that you subscribed to the podcast and also give us five stars and let us know a theme or guess that you want us to have on.

You could lead those reviews on spotify and apple. Now today we have danny aum. SHE is one of the biggest creators out there.

She's a former top creator in three and twenty two. But what I love about this episode is a couple things. We get numbers. We get hard numbers, and we get to hear a lot about a business that he has built and what she's expecting, revenue wise, and it's literally gona blow you away and how he did IT and what he did in all the particulars in the read gap. David says this is one of his favorite ite episodes we've ever had.

So i'm really excited for you guys to hear from an entrepreneur, a brilliant mind, a creative in someone that has found success in so many ways. Danny Austin, now on update from the market. U.

S. Stocks actually closed higher on thursday because the federal reserve announced a cut of twenty five basis points and interest rates. So one thing that you should be aware of is what the current benchmark is for thirty year and fifteen year mortgages.

And as of now, while i'm recording, the fifteen year fixed average rate is five point eight four percent and the thirty year fix rate is seven point one three percent. So keep an I and what the mortgage rates are out there and if that makes sense to refinance or not, there's a lot of moving parts. The market was expecting a twenty five basis point cut and they got IT.

So we'll see what happens from here. We know that their target for inflation is around two percent in inflation is getting very close to that number. Quickly update my personal life.

Um this past week I was spent some time in new york was really cool. I got to go to tiktok headquarters. My gas, those offices were just insane, like absolutely beautiful, like everything you can imagine.

A tiktok had quarter to be like, right? Like the views of new york were unable, able, like sixty floors up. They have like an outdoor belt y area where people and employees can have lunch.

They have creative spaces, they have food and drinks like unlimited coffee, all in snacks, everything you can imagine like a creative empire. And know there are a round table actually talking to some big executives of big brands that you would know that do a lot of advertising into tiktok. And my presentation was insight from someone who creates himself, but also someone who manages a bunch of creators.

And so it's interesting to give them both perspectives as they're working with agencies and managers and things that we're thinking about and how they can um just kind of rethink the whole process of bringing ad dollars to life via campaigns in creatives and IT was just a great time. I really enjoyed that. And yeah, there's I think there's just like personally, there's just a lot I just got a lot on on just I got to lack on on um in between the years, I got to lack on on just in life. And it's it's all it's all gonna work out like it's all gonna work out.

And I want to actually give a shout out out to one listener after my my personal intro last week who wrote me just A A really, really sweet email um and one of the things he said in the email was a quote and the quote was a from famous book for children and IT was when a child is getting advice from a horse of all that and what the child says is I can't see away through in the hall says, can you see your next step and the child says, yes and the hall says, just take that and I think that might be able to resonate with anyone that might be feeling a little lost or feeling down or going through something. Just take that next that you could see that next time. Just take that.

And that being said, enough of me and my feelings in my personal updates. So let's regard the built with the one and only danny Austin. Welcome back to another episode of trading secrets.

today. We are joined by fashion and lifestyle influencer, entrepreneur, podcast host and working mom. Up too soon to be three danny Austin listed as forms top creators, not once in twenty twenty two, but twice in twenty twenty three. Danny first started out youtube dating back to two thousand twelve, where SHE would share fashion advice, wedding plans and post the latest deals of retail brands around the country.

Her native ability to share her fashion knowledge, along with her family life, gained her a rabbit following of instagram, and eventually LED to her being able to start her own hair growth company divi, which is generated over twenty three million dollars in sales. Today we are going to chat with dani about all things. Life is a working mom, her ups and downs experiences and social media and and her entrepreneur success story of starting her own company from scratch. Danny, thank you so much .

for being on sharing secrets .

saw me snack and away chip on to rel o ins I mean you get a lock on on while be in proc aggrandizing and .

you pregnant people, we can have lives too.

Yes, it's unbelievable what you do. But your unbelievable mother of three, your pregnant, your kill in the life is good for you. And I am going to go back to two thousand, two, all.

But before I do, I gotta start with this. I looked at your last three posts at instagram. Your last three posts, one was from the ml.

Ball star game, which you killed IT. Another one was a mother again, and another one was a family ski. yeah.

And those posts each chat around the eleven thousand comments. I was like, this is insane. I didn't went to Justin bieber's last few posts to put perspective for my listeners.

He has fourteen thousand comments than twelve thousand comments. So before we even get in your story, I got to put perspective of the engagement is out of control. How are these many people commenting on your photos? What have you done to create a community that's the strong yeah.

it's crazy. First one, very appreciative, mike. Need their kind of like family to me. I've been doing this for so long, I think he said twenty twelve, that's two thousand years that i've been online.

And so I think it's really special because I have grown up with my audience like a lot of them. I knew before I even met my husband, which is so crazy. And so we just go, we go to deal if we go back when I meet people in real life, i'm like, girl, you and I like, we've done some life together. And so so I think just having that timely has been really special, but is really is so crazy.

You do a lot of like very related skits and very funny videos that go viral when you talk about some of these people that have been following you back to two thousand twelve. Have you also been very open with personal struggles and vulnerabilities that have allowed you to .

connect with them? Oh ah so much whether I was like wedding planning, even dating, even starting back when one of my first series when I started my youtube channel was things I wish sister taught me because I didn't have a sister growing up and so it's just like, you know, whether was advice about how to study or dating or making friends, i've always been very open with my community like that because there was like a phase in my life.

I just didn't I kind of needed that. And the internet was kind of one of the first places you could find that. And like a super authentic away outside of your own friendships.

And so I think I ve just always been really open, kind of shared with my community, been honest about my hair last journey or being a mom of of two and working and starring a business. So I save vulnerability, authenticity. All of that has always been like top of mine since twenty twelve.

since twenty twelve. okay. So back in twenty twelve, and we talk a lot about different creators and people that made wild career detour to go in influencing, especially during the pandemic. Twenty, twenty eight years before that you are in the game so that just a whole wild place to be living.

And at this time you were around nineteen years old when you started this, right? So was there going to be another platform with your career? Or was the monetization in two thousand twelve happening at such a fast pace that you're like, this is IT. I'm staying in IT. I'm not going anywhere else but this lane.

right? So I went to go into the university, texas, to study, to go to a physical therapy ever. So i'm actually prep.

T can you see ology not gonna lie. I kind of always hate of IT, but I just kind of knew, okay, this is in my career path. This will be a backup plane.

And then I was introduced to youtube through my brother. But my brother has like a talent, so he had something actually like cell or share. I was just like a nineteen year old, like awkward in my dorm, but I saw that he had this like amazing community.

And it's so funny because I remember making my first videos and remember thinking, man, okay, if I become a visible, there is one day, i'll probably have my own clinic one day. And maybe if people see my videos, kind of my clinic, when they need help, like, literally, that was kind of like my mindset. But then what happened was I start posting videos.

I grew like a hundred thousands describers within a couple months, which was like pretty crazy. And I was uh, contacted by youtube space. Are you familiar? youtube? They don't really have them anymore.

Yeah now but at time .

they program where they allowed I think was like ten influencers to come out and use youtube phases. This is basically like a playground for content players. I mean, they have like red cameras.

They had studios all like the study art equipment editing base. You know, i'm just like using like my little tiny, like Cameron, my bedroom like this was insane. And so you were able to use all of that for free, not only that, but they would also set you up with for collaborations.

They would help you collapse with other um influences, other creators that were part of the program in. In fact, IT was a priority like you had to do two clubs a month to grow your channel. And so I I was submitted some videos and I was accepted and I told my parents, i'm like, I got to go.

I D never stepped out in california. I nineteen years old. Absolutely not.

You're finishing degree. Got to get a internship. You've tt a get those hours. But I just like had this feeling. I was like, I don't know.

I just feeling this is the way that things are going and to speak to monetising, my brother and I were not like monetizing, making like thousands and millions of dollars. There are some craters that work because they were getting like such an same views. But i'm getting like a hundred thousand use of video like that's enough to like, really pay your rent.

But I just have this feeling and so went out there every summer, ended up signing with a network display a year in turn for my manager. L, N, L. A. Like, learn the business side of the industry, met so many people to collaborate with. And ever since then, like, yeah, I had the P.

T degree, but I was like, this is what I want, like this is very unlike, I know that I got to strike while the iron, and there's not a lot of people. There were no girls in texas creating content. And so I just had this feeling, kind of wit for IT .

unbelievable twelve years later forms twenty twenty three and twenty twenty three, twenty twenty three and twenty twenty two top creator. But let's go back to then when you make that move, talk to me about the finances.

Like do you have a certain amount saved up? Did your parents give you the like automation of you got six months to a year and we'll let you do this like talking me about because I think a lot of people listening to this where they struggles, they want to take shots. The issue is having the money saved up and then the pressure they get from their family or a time line to do IT in that .

any of that exists. Yes, of course, my parents told me, when you graduate from college, you are not allowed to move back in like you have to figure out this out on your own so I did not have like that type of cushion, but and I wouldn't say my parents were like super supportive of the situation either.

You know they had a son that was musician and then a daughter that like wants be a youtube r when my brother was to school for finance and I went to school to be like a dog. Toral program like IT was not ideal for for my parents. The first year that I graduated, I was making less than twenty thousand dollars a year after like taxes with .

with creating.

yes, OK. So not a lot. I was living in downtown Austin. I actually applied for like affordable housing. So but I will say the crazy thing was like, lifestyle was kind of free because I started doing clubs for, like free makeup or free products or free food.

I was like, I hung out with all the food blogging, and I got free meals all the time. So I didn't I wasn't like stress about because I didn't have a lot of expenses. I sold a lot of my clothes.

Or I would go to T. J. Max and like buy things for Price and then sell them for bite, like by them sell them seven, four Price on ebay. Like I was big on e on ebay side.

Yeah I had some side hustle.

I started like a little jury business to just like make IT some extra cash to pay for my equipment once I want to be equipment. A lot of like the lifestyle was like for trade. So I feel I looked like I was like making money, but I I wasn't.

So what year or you go back to two thousand and twelve, your hustle and the ebay sales, which I love that so clear stuff like that. At what year did IT start to pop? Were you like? Wow, i'm starting to make some significant about of my outbreak .

in six figures. I'll tell you this IT doubled every year and it's still like does so right now.

if you look at two thousand twelve to twenty twenty four, your earnings in the whole industry or highest now than they ever have been?

yes. And now I feel we've diversified and away or now it's kind of it's not just like all fluently. But yes, each year, we kind of double. And then I remember in twenty fifteen, maybe twenty sixteen, when I moved back to dallas and I started doing like the blogging career, I remember calling my dad and saying, dad, I made as much as a doctor.

Are you proud of me yet? And he was like, yeah, but how long can you be doing this? Like, doctors have degrees, you know, they have some stability. And he was like, that great.

But what about five years? And so I think that's what always kind of cut me on my toes of thin, okay? I got a diverse if I like, I can't just be creating content and relying so much on bread views.

cake. Quick break from danny to tell you that recently I started looking at my wellness routine just to see if there was anyway and enhancement results, and I looked at my vitamins and realized they weren't as clean as I thought. There was a long list of ingredients with things like getten and artificial flavors, which have no beneficial value and can actually cause digestive issues.

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You should give them a try. You can check out the merging because they are offering my listeners free shipping using code trading secrets, and you can save twelve percent off with their mixing safe program. Try them today and tell me what you think use code trading secrets for free shipping and up to twelve percent off. Yeah, it's really interesting that whole take in this space because the older generation write the boomers the gene, they look at IT like it's a flash in the pan, you're out the door, go back to a structure nine to five so they conceptually don't understand that.

And then on top of IT, there's also this like somewhat of a negative cannot with that demographic of like you're an influencer, right? Like so what exactly are you doing and how are you doing IT? And I think so often about the identity crisis that you've done so much, you've earned so much, you've made such an impact, you've making people smile every day, you're inspiring them. But there still is this identity issue of our people proud. They respect what I do.

Do you feel that? H A hundred percent. I take the funny story.

So I just played in the M. L. B. Liberty author game.

Yeah, they're going through the rock and you have to roll. O ms, you have dialed standers. You have tifany hardish king about like this really famous people.

And they have done amazing things, and they're going on the list and they're introducing everyone. And then they get to genius and influencer. And I swear to you, like, I heard in my head people booing and after the game I went to my husband. I'm like, for people bring me when they introduced me and you like, no, like what you talking about. I just like, was so convinced that people were like, upset that there was an influence or playing in the game because IT doesn't have the same amount of respect, is like an actor or a comedian or an athlete. And so absolutely, I think just being in this industry also for so long, like i've gone through so many brand selling me, no, like we are not going to invest you or that's not good enough or we didn't like your performance that I feel very humbled, like throughout this whole experience. And so it's very hard to ever kind of accept the fact like, oh, my gosh, like we did IT like we're here just because it's IT is one of those things that taking some time for people to respect .

yeah it's it's an interesting place to be as one people, I feel like battle with a lot.

And I A question I have for you is, do you ever find yourself trying to pursue another career so that that is more of the title? Like, do you have you ever thought like i'm going to go be an actor, i'm going to go be a hoster, i'm going to go, you know, getting a comedy, me, and stand up comedy, you ever chased a different title so that that title could live instead of influencer? Or are you like this is who I am even though i'm hearing booze in the crowds. I'm owning IT and i'm going to crush IT which which ah yeah .

you say so I wouldn't say I chase anything for the title I am access with what I do have loved IT since day one in terms of security and for my family yes, I have chased some backup plans. Whether it's investing in property, whether IT is investing in other businesses like that's more just security also for like my mental health, knowing that hey, like if one day you get cancelled or you say the wrong thing, which like god of you know you never know sure like that we do have a backup and OK amazing.

I love that one thing I want to talk about is the blog reference is so the danny awesome that com just strict, like for people that don't know, talk to me about the business of logging. So how often are you posting? And then how do you actually make money off ging for those people?

I don't know. Yes, so i'll talk about the dish from going from youtube to blogging because I was so different. And to be honest with you, I don't think that I saw like true success until I picked up blogging.

And I don't blog as much more because things you know, they change so fast. But at the time, this is twenty sixteen, twenty fifteen ish. So youtube was I was really heavy into brand deals, which means you're just waiting around in your in box. Yes, you're doing some outrage and you're china with some brands, but this is so early on that a lot of brands and you even have like legit marketing budgets. I would get on the phone and talk to like the head of marketing for a brand just to .

get free products and may be and .

so so being so, I slowly kind of switch to blogging, and instagram came out. And this is when I decided I want a little bit more control, and I was going to start really focusing on my conversion rate. So I wasn't so concerned about brand deals because I was started doing like a fillip sales and IT was crazy because when I made this shift, like I start to understand my audience and a to a different way.

Like now I wasn't so much about and awareness and serving like, yes, of course, like you're serving these brains, but i'm like I gotto serve my community. Like I gotto give these people exactly what they want, not only give them exactly they want, like give a good deal, get them to come back, like actually do something that, you know, inspire them in a way that throughout the day, like they do something because I encourage them to, whether I was make a purchase or try a new tip trick in life. Like I was just a totally different mindset.

And that's when I really start to see like success with my community and really, really like connecting with them. So blogging was more about conversion and and that's whatever. I also became like obsessed with the analytics, like who's watching me, like what do they like? What do they buying? And that kind of like the trick behind blogging because you get a access to a lot of that too yeah.

you get access to the insights and you you're writing in a way that could be persuade ive your influential and then people will click by, and then you will be paid once. And if they click in by through your blog, a question I have, I think that could connect anybody back home is you have to then, right, and you have to write in a way that makes people engage to IT. So whether someone's writing an email or writing a text or writing for their next job that they're trying to get, what are some different tips or tricks or tactics you would use in your writing to get people to stay engaged to IT and then actually click on IT?

Yeah, a lot of my blog post were very personal, like I was whatever was going on in life. But then i'd be like, this is what i'm wearing. Well, i'm going through this or this is the book that I am reading. But my blogs were also heavily photos OK. So every single one, and like, I would have a photo shoot for every concept.

So whether IT was like, here's seven books that i'm reading the summer, like I would hire for tom py, and like they would come over, I would have like this whole set, all seven books, like make a look pretty and and do the whole thing. And then when instagram came out, I was almost like, you could have these little mini blogs or many, many like videos on instagram. So that's whatever I really transition to like really focusing on to gram stories. Was everything for me like that's where I still probably Carry out maybe eighty five percent of my business when IT comes to influencing because yeah.

interesting. Tell me why. So IT disappears .

every twenty four hours, which I know is so frustrating like don't get me wrong, but that I almost treat my everyday like a little reality T, V show and like, okay, what are people tuning in for today? And I know it's going to go away, but I feel like that what makes IT so authentic and real so everyone knows that I post everything in real time like i'm not going to go to the celebrity also a game and then post three days later yeah like they exactly what they won't like in that moment.

And i've trained my audience to know that. And then I isn't going throughout the day. I'll say, okay, these listening gers iran or this is the master that didn't wear off whatever.

I was crying in the stand because I was so scared. Do you know whatever IT has so instructed, stories really allowed me to be myself, not like overthink IT. I was so sick of like editing and production and like everything being just such a show. And I think it's different stories. I was like people knew like IT was raw, IT was real and IT was like instant.

It's interesting is one the things I have found with instagram stories is that they take a lot of effort because you're doing IT everyday, but it's not working as a relates to growth as far as engagement and social media followers now because and I want to be for the forbes top creator, so you coach here. But like a tiktok, obviously, people were blowing up from exposure.

And IT feels as though, just recently, instagram is kindly made that shift where they want long form, they want short from, they want real. And rails are now getting to non followers quicker. And so I feel as though stories the only the three ways to make money off stories, are you on your own business, you have a filter links, or you're just getting a use my language as I should do that deals to insurance m stories because a link. Do you agree? Disagree with that?

Definitely agree with that. Things have changed a lot. I'm on the tiktok on posting reals three, four times a week. I definitely felt that. Um but I would say the one thing I would maybe disagree with is that where you build like a really authentic following. K O K. So maybe it's not as many, but it's like if it's twenty percent of your audience that seeing IT, but they're like your die hards, like that's all you really need. I don't really need like millions of views on things like I don't really care about so many views like I care about the people that really, really care and I feel like i've been able to Foster that relationship the best through insurance stories.

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The new gold standard is here with a Robin hood gold sign up at Robin hood com back slash gold terms apply for products specific disclosures visit robbin hood dg com slash gold investing involves risk rate may change, gold membership is offered by Robin hood gold delesse. Okay, that's really interesting, especially when conversion was a lot of your main business focus for your blog. If you can then convert these people and have a high conversion rate, then IT doesn't technically matter how many people are watching as long as they're engaged with you. Let's wrap up the blog scenario, your life. So for people that are interesting blogger or used to be very, you know too Linda blogger, where you stand with your blog and do you think that the future of blogging, it's kind of been disrupted by everything else and that business has turned down and IT will eventually .

go away one hundred percent. I think it's I think people consume content so differently, like I have not posted on my blog and quite some time, I think it's a great resource to have. Like I said, i'm really began to diversifying.

We have a podcast, we have tiktok, we have all the different channels. It's gna take a lot for you to ever put like all my eggs and in one basket. But no, I think people consume content so differently now like they watch for form.

You can even make your video like over one of these days. I know there's like a resurgence of youtube, which I think is really exciting. I person wouldn't probably go back to the platform anytime soon, not because I don't see potential in IT is just there's I A lot of things i'm juggling actually having A A third baby on the way. But no, I think people are like really their running video content. I don't blog is in off for them this.

okay. So from the blog in its heyday, your youtube channel, tiktok in instagram of those four rank m one, two, three four in twenty twenty four, which is producing the most revenue and business impact for you today, is number one by a long shot. Yeah OK tiktok.

I feel like we can get up there like i'm confident if we put some more time and ever over there IT could be equal. O is that I built my audience on and my instrument there are like milliners, like they're taking a long time to tradition to take talk. But I know like i'm very away, like I would acquire like a new demo, new audience that's gonna a tiktok and so in im tiktok, I mean the blog is like not even really a thing yeah anymore so crazy yeah but then yeah instagram stories too.

Very cool. Alright, we are going to get into your business here very soon, devi. So if you are interested in small business creation, state tune, it's coming. What i'm curious about and the forbes top creator, less twenty twenty three and twenty twenty two, first of us, I think it's really cool that you are in the industry for ten years before you ve been recognize with that and also puts in perspective anyone out there like just keep fighting, keep riding, your time to shine will definitely come. But how does that happen as forms? Fine, you you have to apply through like A P R marketing firm like when I hear forbes lives list are always curious, how do they actually get in touch with you and what does that look like?

Yeah they even and I thought 问， like, no way, a little good that I go I think this is a well, he's like, no, that looks like a legit email. So yes, they reach out to you. They ask for all of your credentials.

They ask for your numbers. They want to make everything is legit, tax returns, everything. And so yes, then I was introduced to like the forbes s community form is really great.

I feel like they take care of their people like once you're in, you're in. And so then we start getting about IT to events and panels. And then um we were asked again for for twenty twenty three crazy .

amazing two time congratulations. I always curious people at that level, what is the the production process look like? What is the behind the scenes? How often are you planning content in advance? Like what you know, you hear all the stories with mr.

Beast, how he like, lives in a home and he just, his house has White boards everywhere and he's constantly thinking, works twenty four seven. We had the apartment iron and he told me his literal work schedule is when he wakes and when he goes to bad and nothing but work seven days a week. So everyone's got their own thing.

But behind the creative genius, like what is your production look like? How often you film and give strategy for? How often you post .

things like that? yes. So filming every day I wake up at like five thirty.

I do my workout and I start I I film my workout. So i'm filming up until five o'clock. I've a very strong like five o'clock. No filming that's more because it's like family time. I didn't start that kids I used to just film to like the .

night good you say after five, no film. Yeah that's a good boundary to have.

I mean, we got to do especially with habit, mean maintaining your marriage, being a parent like it's so important so I have a very strong like i'm not working more. That's why people never see me like in the dark or like after dinner time because it's like my army time and then i've been Better about not filming so much on the weekends. But yeah, I have a big red board.

We have a famous White board that like, we think of all of our crazy ideas. We probably like, you know, IT depends on the season. But I would say we do like a crazy stunt, like maybe once every other month.

So i've done like crazy, like a big talent show where we gave away twenty thousand dollars and I had my audience supply and we rented out this big studio and we kind of like bringing our community have this big competition. We did a remake twice of the bachelor from my brother. yes.

So like that was like a big thing where I mean, i'm probably spending you thirty, forty thousand dollars on these big stuff and like i'm not seeing anything in return. I'm not having sponsors. I'm not like these are just big moments to engage my audience and get people involved.

And those are the moments we feel like I should. I probably like grow the most is when I love, just like pouring out. But these things are like big productions, like we go.

we go all out. You hear mr. Bee talk about are quite often how will spend to million dollars on a video and he'll make less on that video, or not even make two million dollars in money to him, because I got money. Just a resource is that comes in IT goes out and I just keep spending thank you, my self, so much to look at things like that. But i'm such for the finance background. It's so hard for me to do IT when you're spending twenty to thirty grand and a video talk to me about what is the business perspective is what you're not getting an away and that it's not sponsored, but do you think you get the long term or turn a? And if so, how one .

hundred per said? I think that there's a long term. Uh like yeah like I think people know that they can come back to me for entertainment, and I know that they can like, trust me, that i'm going to provide for them.

And things aren't gonna get like doll around here. So I like to keep people on their toes. And so I know that I have to do these these big studs and like, I don't know, I feel like I have more that mindset like mr.

Bees too. We're like I don't really care about the money. Like I just want to create really cool.

And so if I feel really like good about IT and i'm excited about IT, oh my, I was worth IT that was like, totally worth that. Like, who cares? You'll come back in another way somehow. And I don't even know how to like always measure IT. But IT just like this feeling that you just feel like me and we did something great that was also.

So if you had to guess how much is the most you ever think you spent anyone's stone.

i've done some pretty crazy things for divi, like yeah where I especially starting out when we didn't have a CEO and we didn't. Like I was just me and my husband. And like I probably over a hundred grand on an influencer trip where I invited people that weren't even influencers.

They were my audience and I just treated them. So our first influencer trip, I had people that had written like really nice reviews or really good feedback. Sometimes they weren't even like fans MIT.

Maybe there was just like giving me advice of, like what I could change or what I could do. And I invited probably like twelve people that we're just customers. And I went all, I intreated them like influencers.

So like all these brands are send and products I sent them to. We went to carbo, say at the thomson, like, you know, when you see these like crazy influence. P, I did like our community. So that was one of the things like I told me we're not going to have our wife from this like it's not onna make sense on paper, but this is like the type of great that I want to have and this is what i'm really excited about. And so no, I don't think there's a way to measure IT, but it's something it's like I have this confidence and I feel really good about IT and maybe IT makes other people feel good to yeah.

interesting. It's such a creative way to think about executing business. And clearly, it's working right. If your revenue is doubling each year and you're at your highest point, like whatever the creative geniuses there that's not so pragmatic like me, maybe IT works. It's cool.

I got to ask you though, someone who was a former bachelor contestant when you guys did this twice with your brother know you created the whole series of dates, you did everything land and gives us final rose to one lucky lady. Know you obviously had to go into producer mode, kind of like a batched or producer mode. so. Given the fact you've than at twice, what are some things that you've learned as a producer trying to run the business of a mini series in the bachelor as more of like play on IT IT was wild .

like when I tell you. So I also like we do everything in real time. So i'm not sitting on this footage for days like we are editing all night, pulling all nighters we go out, we film all the days, we go back home my husson like, and we get the video out like the next day I was so crazy.

So the biggest thing I have learned, I think the hardest thing i've had like i've had, uh, I ve decided like investing in that was important with production team like because I i've always filmed edited everything myself. It's really hard for me to say, oh, it's worth IT to pay this guy to film my content and to edit. Like, is he going to actually see my vision? And no, exactly how I want IT like the rounds of edits are going to take so long, I might as well just do IT myself.

What i've learned is that, like, i'm not a genius like like other people can do IT too yeah and so it's just about finding that right person. And that's why the most painful part is slowing down enough to hire because you, anna, just keep going. But when you slow down and you train people and you find the right fit.

like IT pays off time. Yeah, something I got work.

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We had people limit videos. So I was also like going through and sifting through all of these women, choosing them personally. My brother would like, try to pick. I like, no, no, this is me. And in half, the reasons and I want to do is because, like, I was like, this girls with me in my life for the rest, like.

I need to like her. Yeah, yeah.

So I was really hoping that would work out, but not my brother is engaged now to the most amazing person it's .

true of I had nothing. And I heard that you enlisted some people from the franchise, including Chris hair, in other to help. How did they play a role in the the .

whole entire project? Yeah, they were amazing. Support energy jady IT came in, performed that one of like I went all out.

Now it's so cold to see how to how supportive people were. Like my story of views were over a million views. Like people were so excited about IT.

okay. I was going to ask you about the numbers behind IT. The reason I was going to ask you the numbers behind is the milk boys actually did a similar project to you for this season of the battery that just happened a few weeks ago.

They got over three million views on the youtube project that they did, and that is almost not double. But there was one point nine million viewers. Is what A, B, C, on T, V, streaming on who? The, i've always .

wondered that. So you said one point nine million viewers for like an episode of what do you mean?

So yes, so the monitor, after twenty four hours of the episode being premier on A B, C, they will matter how many viewers they had. And so they had one point nine million viewers watching the show. And what's crazy, especially with the context of this conversation, social media, as these note boys guys who proudly ly spent you know one million of what A B C spent, they got over three million views in twenty four hours of releasing the play on the project. Some curious how many views obviously, it's not within twenty four hours, but do you know how many views you .

got on your batcha project? So i'm looking I put out twelve videos for my brothers second season, the bachelor. The first one I see got one point two million views. So I mean, all together, probably over ten million.

So I think that also is you know these conversations about social media, it's just changing like I think you're seeing social media now create more power and some of the biggest networks and the biggest TV stations and the biggest streaming platforms. And that to me is just a crazy, crazy thing that's happening. Do you think this might be party your future content like being a producer of possibly T, V shows?

I've always thought about that because then we did the talent show and people loved that. I have some other like really crazy ideas that I really wanted to do this year, but then I got pregnant. So it's like, so yes, like things, I definitely have some big dreams and some big stuff that I want to do that are similar IT just might take me little bit time but yeah absolutely my guy just I I love the shock and and off factor like I love doing anything lego quirky.

That's a good, good transition vulnerability. We knows the root of all connection. Congratulations again, i'm being pregnant, but you've also been very vulnerable and and sharing kind of how you've dealt with stress and even hair loss when you are studying at university of texas, which inevitably LED to your business, which is unbelievable, right? You you look at something like a struggle that you and dir then created a problem which LED to a solution in the solution being your business. So for anyone out there that feeling a problem that's not her loss or whatever IT may be, once you identify the problem, where did business come in .

and how did that start? IT was very organic. So I started losing my hair in twenty, was like the big year where I woke up, looked in the mire, told my husband, like, I want to leave the house, like, i'm so embarrass.

And so my husband like, what? You just wear wigs. Like the cards, I wear wigs.

And like, we live in dallas, texas, like where I going na get a wig he joked me to my first big shop. IT was like a costume store, like twenty dollar wig. I was so discouraged, but in that flying out to L.

A, got my first wigg named her. Kim decided that year I was like, i'm going to figure, like, what is going on? Like, get to the root of this.

And I, like I said, I had a background, Kenny, theology, biology. So I understood, like the basic systems of my body. So I actually started putting together, like my own problem, like I was like a little chemist in my bathroom. And as i'm going through all of this, i'm sharing IT all on. So like I got this ingredient, I got this ingredient, a lot of natural ingredients, but the same time there were some ingredients I couldn't get my hands on.

So I told my husband, I wanted meet with a chemist, and I want to create the scalp serum that women can use long term, because monoxide and all these other ingredients, like, yes, you can use IT in their work, but actually, like long term, they're not good for you. And they have some really harsh side effects, especially for women. So had that idea, really, honestly, was just like, i'm going to launch this for my community, because as I was sharing IT, there was like this hidden epidemic of women, that we're also losing their hair that, like nobody was talking about IT.

And so had that full intention, came out with our scalp serum. The first year we did forty million like IT was crazy. We are just have thirty three million just on the sculp serum alone and or from d to c like alone. I'll tell you why IT popped off and like why IT did so. Oh yes, I share with my audience, but he grew so fast, like beyond me because of the before and after pictures that people started posting and they started sharing IT with their own audiences.

And I think when you go through something that is so emotional and personal, when you find something that works, like people want to take care of their community, like they want to take care of their neighbor or or their mom or their friends, post partner, maybe cover here a loss like they're excited to share, like, oh my god, just like this worked. So when I launch shit, I told my husson number one thing, I want this product to speak for itself. Like, I don't want to be pushing this all the time.

Like, I want the science to be so legit that IT works. It's like it's something that can grow beyond just danny. And so so that grew really fast. And like my husband literally working out of my my unborn son's nursery, we hire our first employee.

And from then on, like IT was more just listened to my audience of like exactly what they wanted, but at the same time creating this like scalp regiment for people because I was the first time that people are really focusing on their scalp. And it's for a lot of women, they're using products and like just you know, all this stuff is like sitting on on with the same poo or hair product sitting on their scale, like blocking their hair folio. And so they needed something that could detoxify, stimulate clans, nourish, but also like get the job done.

And so so from then on, I was just listening to her audience. I was at alto with my daughter who was a year old, those pregnant. And i'm like walking to the IOS in.

I'm like, Stella won't be so cool if, mom, I could be at alta one day like IT was. This was an auto by targets, was like a little auto inside of a target store. And and I like record my daughter.

Like, do you think mommy can do that? I think if mommy works really hard, we can do IT. Two months later, alter reached out and they want to decry devi.

And so that was just like the crazier experience. They have been the best partners. And since then, it's just been like one little you when after the next.

when you started the company and congratulations when you started the company, did you guys self fund yourself .

or did you raise capital? And and how much money .

did you have to put into the business before I took off? Because I would assume like you're hiring a chemist and all these like things like I feel like that's a prety big research development.

but I want to say over five hundred k.

over five thousand, you then launch IT and you do forty million. The first year. Yeah, that is solute. Unbelievable of one skill.

I was shocked still.

In what year was this?

They released this one.

OK also probably a really good time. Like you think about timing, right? More people are at home. They're paying attention to the stop.

More people are buying online. believable. IT was a great year for D, C. But i'm also really thankful that we have like great retail partners because things are changing a lot for the D.

C. OK. It's changing a lot.

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How did you keep up with the production, manufacturing? You know, you do this in twenty twenty one. There are so many supply and demand issues because of the pandemic, and you're able to move that many units like where is your manufacture? Capturer in the united states talked me just about like the business concept of going from pulling five and ground into company and boom, forty million in managing that world.

That's so hard to manage that world first. We really small like we only have like five six e excuse. So i'm not we don't have a ton of excuse.

And I launch with like a hero product that was just scalpa om. And I was really frustrating like creating our second and three products. But I will say I knew exactly what I wanted going into IT.

I do exactly what agreements I didn't want, like the innovation that I was like really passionate about. So we've always had really great partners on the manufacturing side of ping up with demand is something that is so frustrating for me like we're always sold out. And even at alta, people go to old to the time and we thought that is a great problem.

That but that was something where I really had like pull in my husband because I was so rushed about that side of things. But we also hired a in house team of female chemists, scientists that help us. Yeah so they are like super innovative, so much smarter than I am.

Our head of production came from our head of product development came from neutral. She's super knowledge able about the industry. So I have like a really great team around me now that like I just focus really heavily on product and that's what I get really excited about.

amazing. You'll get a company like amazon most two trillion dollar market crate. Now the entire business though was was literally built up not being profitable.

Reinvesting at all at a forty million clip of of gross margin is at a profitable business too. amazing. Would you say if all the projects are are doing like influencing podcasting, blogging? This has band the most lucrative .

hundred percent. But it's not like we see like we put everything back into the business. Yeah so it's not like I .

see yeah .

you do so through my so and I still have to run that in order not for David to to run but just for like our personal I have a personal team too. So we're kind of running like two separate businesses at the same time.

like a hundred percent. Your business was built on being an influence, being paid by brands. One of the biggest business moves you've made was creating a product and then letting them grow and move in the way.

That is a full circle moment that brings this question to light. Are you now paying influencers to influence your brand? Or yeah, what do you look for when you're paying for influences like there are so many out there people I want to be in IT. What are the things that you're like that's a good fit? This is how I know it's onna make sense for .

our R O Y things like that. A story like a story, is everything for me like I really don't even care about views or like conversion is important, of course, but I just really want the story to make sense for the brand because I think I know for a fact that people can see through IT if you're just trying to hire the hottest and greatest girl out there. So as long as like the story makes sense IT for them and they're excited about you.

Like I just want to work with people that are excited about divi. Like I don't want them to feel like they're just being higher to like make a buck. Like I want them to like love our product.

And so but to be honest, like yes, we hire influence our influencers, like very successful. But to me it's like, and I know this sound so easy, but like our true influencers, like our our community and people that use the product that just share IT with their neighbors. And and so like that's where I feel like we see like the greatest our lives investing in our community.

We have program that I launched in twenty twenty two that I was really excited about. Its our scope special program because when you go through hair loss, like the first person you go to is your hair stylist, like a lot of our hair styles know more about us and our husbands. You tell them anything, you cry to them.

And so I wanted to make sure that our hair styles were empowered and we're educated about sky health and like knew what our products you did and felt, you know, empowered to help these people out. And so we have a scope specialist program that will probably the into the year will have over twelve hundred scope fish list where they actually earn a certificate. They do a class, we give them special codes, we give them commission like they really feel like they're part of like our divi army and are helping Carrying out our message. And so that's one of the things that i'm like really focused on growing.

Is that part of our community amazing? With some of the successes also come some chAllenges. You had mentioned in your first year that you did forty million, and the notes I had, maybe the incorrect buts.

And twenty twenty two, you guys achieve twenty three million dollars in cells. You had also eluted to the fact that you d to C V, A social media kind of change at landscape. Has the revenue of the business gone down because of economic climate?

No, we will. Like three X R revenue this year. And by twenty twenty five R C E O, i'll tell you this, because he keep so everybody this yeah, we are on track and projected to do over one .

hundred .

million oh so so no, what happens uh, for a lot of startups or businesses is that second year you experience so much growth that you have to take a step back for a second and hire the right team and make sure that you are like actually on the right trajectory. So my next product, one of my next product was here, vans, and that's not the most like profitable product to launch.

Like in fact, I think a lot of mentor's would have said you probably should go into something more tainted, like duration poor, that I didn't care because I was like I want to start with a heroditus because I want to have our legitimacy. And like I don't care if IT sells. Like I don't care we have a down year.

Like I want people to know that I am invested in the science and efficacy and the clan like that is the most important thing to me. And so like I said on, like i'm not in this to make a quick buck. Like I want this to have long.

And so that second year was more about getting our dog in a row, hiring the right people, figuring out our systems and process is, like I said, we're working out about nursery. We recently like button office building. We're building that out now. We hired our CEO about six month ago, like that year was more about like restructuring.

Okay, unbelievable. congratulations. That so exciting. Last thing I kind of want to touch on is there was some news about some criticism that D V.

Had the experiences because of a shampoo and conditional product. We've heard a lot of the successes. I think it's also good to hear about some of these areas that you have setbacks and you got to learn from. So can you speak a little bit is to what happened here and then how .

you guys overcame IT? sure. So our first shape, who conditions we call the og people love the formula.

The conditioner was a little heavy for a lot of people's here. What so hard is like, everybody has different hair type. I have very like thin, curly, fine here. So for my hair, I was like, amazing, but if you have thicker, fuller hair, IT maybe was like a little too heavy. And so to me, like, I know there's nothing to be ashamed of.

For me, I was like, okay, I want to talk to these people, meet them face to face and here what they're saying and like, so I invited all of our negative reviewers, not all of them. They were probably like twenty that came to our event. And I got to meet them this space and say, hey, thanks for like, giving me some feedback like and they were nice about, they weren't like evil about IT.

They said, hey, boat, this I didn't work from my heart type was kind of bomb and so met them face, face at here, I hear you. I want to work on IT. So then we launch our values zing, shampoo, conditioner and kind of fixed in tweet those things for that audience.

And so like, I love hearing people's feedback. So does that hurts because, you know, it's like your baby and needs like I am gonna lie. But but I feel like I want people to know that i'm listening and i'm willing to change. And my certain be like, hey, I missed up.

Let's try this again. unbelievable. From twenty thousand dollars, just trying to make IT in the whole influences space to form stop creator to now a company that is on its way to break a hundred million in growth revenue.

IT is fascinating. It's unbelievable. Something we can all learn from. But we ve got a wrap with a trading secret, danny, something that is special to you. We can learn IT from a professor tiktok tutorial only through your experience. So what is one trading secret you could leave your .

audience with mean? And there's so many. But I would just say having integrity with every decision that you make, whether it's hiring or going to a meeting or things that you say behind the scenes like.

Just having integrity and also just remembering that even though it's maybe like an influence our business or maybe it's your it's all a service, you're really serving other people at the day. That's that's all IT is. And so just kept them top of mind has has been really important.

That's great. Two trading secret time taken from me. One is stop being so focus. R O I like I put your money into the story and then see where the story goes because i'm such an R O I guy, especially being a finance guy. So that's one.

And the second one, I think with you all that is storytelling, right? I think that's what LED deer increase in following. That's what allowed you to take your blogging and increase conversion. That's what allows you tell your story and instagram highlights. That's what's let do a business that he was a before and after, which is what blew your business up, the story telling.

And I think everyone back at home, whether it's you with your boss, it's you with your partner, you with your friends, whatever you're doing, it's story telling that allows people to understand the a to z. And when they understand that they become so engaged to IT and when they're so engaged to IT, they can then even buy forty million dollars product in one year. It's unbelievable.

Dani, where can everyone find everything you've gone on your companies, your social media? A, D, where can I get more? Daniel.

yes. So you can find D, V at every auto or T, V official dot com also launching at autobath target on july eighteen. You can find me on in at danny Austin or tiktok at the Daniel.

And yeah, thank you so much for having me on this. This is really fun. I don't really talk too much about the business side of of what I do. And so IT.

it's nice. It's good you should. I mean, it's really impressive what you've done. I think forms are gonna.

Have you four hundred forty four for creator for exciting this business for a billion dollars? And then also your podcast, right? D influence.

Check out d influence. I'm actually gonna go be a guess and d influence right now. So make sure to give that a download. And danny, and thank you and absolute ing secrets.

Thank you for help me.

We are closing in the world with the one and only David arterward on the danny Austin episode. David, what did you think of the so I got listen.

didn't know who danny awesome was. I don't particularly have an interest in her industry in terms of like the hair growth industry. I couldn't have love the episode more and I just thought her story was captivating.

I thought he had an amazing voice um for podcasting and obviously for the industry that he does and the numbers my god, Jason, I got to say this. Okay, let me just start with this. I have highlighted in my notes that there was a part where you were talking about you know viewers that he was getting in numbers, that he was getting on certain videos and things of that nature.

And to be honest, and listening the pocket of my chain, i'm just numb by these numbers. Like we've been talking number so long. There's no when you think of views and followers like just all num to me, nothing stands out.

I have that on my notes. Then SHE started talking about the money that whose making on devi, the numbers that whose making. I was like, fuck.

I just contradicted to myself. Those number stand out. I thought SHE was incredible. I thought, you know, there is a mentioning takeaway for you in particularly, which I can get you later, but that was my overall feel the how was IT interviewing or did you have the same fields?

She's very, very smart and she's very personal and she's very thoughts about what she's doing and how she's doing. IT and IT is no surprise the success he has in one connecting with people and to also business. So I none of IT was surprising to me other than the fact that she's a very special person like she's really good at what he does. I'm curious you're take you got me thinking though you know, we're two hundred and eight episodes in and at this point, I think the answer to this question is going to be different every epo de. But i'm going to ask you generalized statement, what do you think makes an episode good so that when you are listening IT and you're get ready for the rick you like that was a great .

yeah it's such a good question. I think that when you have someone in the other seat who's ready to match your energy and ready to talk like business and give like background, that's what IT is like. There are their fur purpose, like SHE said at the very, very, very.

I think the last sentence of the pole power is like, so excited. Talk about my business, everyone to talk about my influences. They want to talk my followers. They don't want to talk about my business so I was like, look, if you're gna hook me in, if i'm going have to listen, you're going to hook me and state at the end you have to have you have be ready yet been engaged um and you have to be educated on what you're talking about and add some ads.

You I want to be inspired like, I want to be inspired and I want someone who sit there and can kind of like not chAllenge you as the host, but like talk to your level and talk about those things. So I I thought you blew that out of the water. Like i've like you said, two hundred and six hundred and eight recap I have done when I listen to every episode. Want someone who consider and go toe toe with you in the episode and I got that from her.

Oh, I like that. Okay, that's a great answer. Great answer. Um the other theme in with Daniel, I think is storytelling.

And I think storytelling everyone that's listening with us here on the recap, I think that's a theme that is just becoming so prevalent in like every area of our life. And even even like everything that's like going viral these days, it's just story's telling. I think it's relevancy in relationship.

Those are like the two hours. And I think about her storytelling and he does such a great job with that. Or even like an example like this week where you have this whole dave port noy brand chicken fry and josh Richards putting a music video together, they're clearly story telling to something that's a relevant and relative, right?

It's irrelevant break up and it's relatable because people go to break ups and their hard. And it's interesting whether it's like a situation like that or it's a situation like this. IT feels like the ability to tell your story these days is everything.

Yeah IT is everything. And I think that SHE master that by saying like SHE wants to treat her feet like a reality T. V.

Show, right? What do they want to see today? right? What she's getting ready for day? What do they want to see today? SHE post in real time.

SHE takes the editing out of IT. SHE takes the production out of IT that goes into her storytelling SHE kind of tees. SHE used her story telling this example.

This episode was he was near the start of the SHE talked about how he got her first job out of college. But SHE SHE talked about how SHE went to college. Her visits, therapy and up, really enjoying the youtube space, got one hundred thousand subscribers in the first two months, SHE said.

SHE made twenty k her first year. And then you talked about, like, when did you start making real box? And he goes, well, funny ough, it's kind of doubled every year, and IT still has continued double.

So here I am, like you, contradictory canadian at this point. Not curious canadian, like there's no way. So SHE made twenty k in twenty twelve and he keeps saying it's doubled LED every year. I D have the math in front of me.

Twenty k doubled forty k eighty k hundred sixty k three hundred twenty k six hundred forty k then you get to the millions, one point two, two point four or four point and nine point six, one nine, nine point two, thirty eight point four. And like, there's no fucking way this girls making thirty eight point four million fast ford to the end of the episode, she's making one hundred million of devil alone. The next year my jaw was on the floor.

I shut myself up and that's just like her story telling like SHE SHE knew she's going. Give me that. No get. And then SHE knew at some point she's going to give you the conclusion .

I love that I was blown away by those, the story telling their and the numbers. Like I could not believe the volume SHE was pushing because, of course, is a creator myself, but also someone who works with a lot of creators. From the manager perspective, we get to see a lot of the businesses that they started known and help them in, advise them and numbers like that.

I don't know. I don't know if I worked with a creator individually like one and one that has a business that is gna do nine figures in revenue. I don't think I do. So unbelievable.

Isn't IT such like from your standing as like in the financial field too, like she's such a unicor in terms of like there hundred percent self owned, always self funded, IT over, like no one else got no other money, like we've talked about O, P, M, other people's money, like none of that, forty million in her first year, three, three million office scalps here. One skill alone, only five to six skills total.

SHE says one of the things he s hates most is that she's always sold out and they can keep up with some amount. I like, listen to your problems. I like you have the best problems ever.

It's unbelievable. It's unbeliever. Very impressive. And I think, you know, another thought from my end, and maybe fever one listening here is, you know, especially someone like danny who has such a strong brand.

But this is not, I mean, it's connected to her brand, of course, but IT really is IT. Like this is an independent brand that stands on its own that solves a problem that he had, but IT also solves a problem that the world has, right? Like hair loss, hair thinking.

These are things that the world has. And so I think the idea is when you come up with the industry, product or niche, that can solve something that is an everyday issue for a lot of people. IT doesn't really matter what your brand is as long you build the brand of whatever that product is. So David, in the meantime, let's figure out a solution .

to everyone's problem. Yeah or IT like he said, he was her own personal problem that he found a solution for. We all have our own personal problems, and sometimes you think they may be our own problems, but a guarantee of. There are own, own problems. In the eight billion people in the world, someone out there is gonna the same problem, and problem more than you think.

My last real takeaway, I have actually a few more, but my last real take away strong takeaway and I have for this episode is every time I listen to our episodes, I know you and I know that your brain is just taken like you're trying to learn from your guests as much as you can possible. Right at the end of day, you bring and successful and motivated people. That's why they're on the podcast.

I'm curious from your ank because I have one, I have a peace. What from her other than storytelling already talked about the storytelling. What piece of her and her business and her growth do you think that you are going to or should be taking away for your own life or your own business? Now I can go first.

yeah. Why don't you go first? Because that is a really, really good question.

So as i've seen, the Jason target required enterprise go on being part of the treating secretary team and understanding real talent agency and the Jason target instagram social.

I know you're going to say, I think I know you're going say.

what do what do you think I want to say?

I think if I can predict, we going to predict .

that yeah outsource leadership.

bring someone and .

run the company. So SHE said her biggest thing he ever did to make the change once SHE started getting big was finding a producer editor in a filmer. SHE said SHE used to do IT on her own, and so he could never justify paying someone right. Then he talks later when he talks about a hundred million SHE was my CEO says that were on track to do one hundred million year in twenty twenty five.

My belief has always been once Jason target can find someone to control all of Jason tartus enterprises and Jason targets can get back to doing what he does best, being out there, networking, meeting people, connecting people and focus on that and bring those to you're so in the weeds to managing people and managing different enterprises, from the trading seekers to your own personal brand. You talk about hire twenty four seven with that, I just think and and this is the example that I use, you've portly before arkin. Ardini is not the barco sports that we know now, right? IT was always maxed out as a one to two million evaluation.

Now it's close to a billion or evaluation. It's because he relinquish control, Brown, a CEO folks on we to his best, which is content. That is my takeaway. And wondering if you feel the same way or if you don't, why worry about with them?

I'm is a little bit here's what I would say. I recognize that I I could be the C E O of required and do IT full time and blow IT up. The problem is I don't have the capacity to give IT everything.

IT needs to like really blow IT up. Now we're doing great, but IT could be Better. And this is gonna be the year where I going to start outsourcing in a big way in a lot of ways, and i'm going to start with an executive system.

Yes, hearing one right now to do everything because I am I honestly feel like I fall apart a little bit just because I have too much of my plate. And you just spread yourself to then and when you spread yourself too, then you feel IT in like every direction. So that's going to be the start of IT, but it's your one hundred percent right.

And when I heard those things that he does and he did and the success of IT, I was like thinking the whole time bells were grown up. That's why you're you're going to say. And then the last thing i'll tell you is he had assistant or SHE had people there, and what did they do? So he had a social media person that came in a, okay, here's your skin is your audio.

Here's your teaser. Bang, bang, bang. And we we did IT IT was like, great that in there. But yeah, he is a fool team and the efficiency that David .

was unbelieved unbelieved yeah and that's SHE started doing some of her business in her knew her unborn child nursery. Now she's talking about buying office space and office building and renovating. And he talked about the team that he has for David SHE talked about the team that he has for production and filming SHE, talked about her team, SHE has for social dia.

Not only SHE outsourced one thing, she's outsourced into three different businesses. You could be the CEO reward and do a full time. But could you do train secrets? Could you do your own ig brand? Could you do all these things, right? So you should have an outsource team for for really all those things.

The C. E, O, of all logistics enterprises and then teams are all those things. And they are, like you said, the efficiency of IT all they're bringing you, the things you're the face, you're the person behind IT because i'm telling you that we ve had a lot of guest on SHE.

Danny awesome blew me away more than a lot of guest that we had on. And it's like you're talk in twenty thousand to one hundred million and twelve years all self made like that like is bucking banana so shot out, danny awesome. I didn't know he were now like you're on my vision for all about and .

that now that you know who she's David, you follow her, you will be a hundred percent aged to her work and so will actually actually because because like he is just built an unveil .

unity and last i'll say like gets up at five thirty, works out, cuts off filling by five P M work life baLance, things that we've talked about, all these things like you're in R A Y. Guy, I understand what do you probably think for how much going to cost for the exists? How much can cost for CEO? So instead you do IT all by yourself. You don't know what you're missing on the efficiency in the maximum of the profits and in the time that you don't get back because you're in charge of everything drives you to these stupors where you you you're just fried no.

So there we go. Um it's true, danny. awesome. You are now my trading.

I am going to take a lot of your life habits and implement them into mind. Um yeah great episode. Really good conversation. David truly enjoyed anything before we wrap .

now I made at look, we're coming off the heels of the disney where you guys read disney in l amat. Disney right now, sitting on the porch, animal kingdom lodge a giraffe five feet in front of me, eating from the, from the food barrel, the food. Disney fire, unbelievable. Making a memory so glad we could, god, we could squeeze in.

can be at in another teeth for another conversation, another day was very fascinating. This last week, I spoke at a round table at tiktok headquarters. You maybe next episode to J.

T. Able to a whole breakdown of tiktok head course, because IT is bananas, like IT is wild in there. So the coolest office experience i've ever seen, we are speaking to marketing executives from very, very large brands.

We do advertising ini attack. And I was giving them the perspective of created myself, but also a manager. And I was just a fascine conversation so that want to talk about another time, but spent a cool week in new york right now.

And David, have a great time. And disney, thank you. Thank you for tuning into another abpi ode. Tracy equites, you afford this?

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