#531: Finnair Launches Finnair Plus
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Today we’re delighted to be meeting Finnair), one of the world’s oldest airlines, founded 1923, which operates a network connecting Europe, North America and Asia from its Helsinki hub. Today, we’re meeting Valter Sandell), who is leading the loyalty and membership strategy for Finnair Plus), a loyalty programme which has undergone comprehensive changes to its design and strategy just recently in early 2024. Show Notes:

1. Finnair)
2. Valter Sandell)
3. Finnair Plus)
4. Watch the full video interview at www.Loyalty.TV)