31. Service Design 101 (feat. Thomas Wilson, UXMC, Senior Principal Service Designer & Strategist)
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Members of our UX Master Certified community are applying UX principles to their work in a range of different ways. In this episode, we interview Thomas Wilson, Senior Principal Service Designer at United Healthcare and discuss what service design is and what makes it challenging and rewarding.

Learn more about Thomas Wilson: LinkedIn)

**NN/g Service Design Resources: **

• Service Blueprinting) (full-day or half-day formats)

• Service Design Study Guide) (free article with links to many more)

• Learn more about UX Master Certification)

Some of the (many) people and organizations Thomas mentioned:

• Don Norman)

• Service Design Network)

• Erika Hall)

• Adam St. John Lawrence)

• Marc Stickdorn)

• Anthony Ulwick)

• Bob Moesta)