Unlock the secrets of product positioning with April Dunford.
Learn how to:
Identify customer pain points
Craft compelling sales copy
Stand out from big competitors
Whether you're a startup founder or corporate executive, this episode will revolutionize your marketing strategy. Designers, engineers, and marketers: discover insider tips to boost your career and drive results.
Don't miss this deep and practical conversation on positioning your product for success.
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Timestamps:
(00:00) Intro
(02:07) Positioning, explained
(16:47) Why is positioning important?
(20:40) B2B vs. B2C positioning
(29:03) When re-positioning a product failed
(32:31) How to identify customer's pain points
(34:35) How to position a product on a sales page
(38:06) How technology has changed positioning
(41:40) How to evaluate product positioning
(45:43) Who's in charge of positioning at a company?
(50:27) On storytelling
(56:35) Should a company have a point of view on the market?
(1:00:21) Dealing with gatekeepers in B2B marketing
(1:03:02) Mistakes people make with positioning
(1:05:21) What schools get wrong about marketing
(1:08:59) Secrets of B2B decision-making
(1:11:18) On success
