Ian Altman discusses common mistakes in sales presentations, emphasizing that clients often view them as a time to rest rather than a valuable interaction. He suggests setting expectations in advance, focusing on understanding the client’s needs, and using a “Jeopardy board” approach to tailor the presentation to their specific issues. Altman advocates for a consultative approach, where the salesperson aims to solve the client’s problems rather than just presenting their products or services. He highlights the importance of shifting the focus from price to results to achieve better outcomes
Biggest Mistakes
- Walking into a meeting with no expectations set in advance.
- Giving a presentation that focuses on your company, products, and services rather than the client’s needs.
- Including irrelevant information like pictures of your building or number of employees.
- Leaving the PowerPoint presentation up the entire time, encouraging the client to lose focus.
Best Practices
- Set expectations before the meeting, explaining that you’ll spend time asking questions to learn about their situation.
- Use a “Jeopardy board” approach with PowerPoint, only showing relevant slides when topics come up.
- Focus on the client’s problems and how you can solve them, rather than talking about your company.
- Show up as someone who is there to solve, not sell.
