2024 saw numerous high-profile failures across various fields, from Francis Ford Coppola's 'Megalopolis' to the Yankees' disappointing World Series performance and Kamala Harris's loss in the election. These flops, despite high expectations, revealed insights into audience behavior and the surprising potential for growth after failure.
A flop is a failure that involves high expectations, public spectacle, and often a sense of bigness or ambition. It differs from a fizzle, which is a quiet failure without the same level of public attention or buildup.
Francis Ford Coppola's 'Megalopolis' was the film flop of the year. The movie, which cost $140 million to make, was a decades-long passion project that failed to meet expectations, both critically and commercially, sparking widespread schadenfreude.
The Yankees, a storied baseball team, went to the World Series with high hopes but failed to win a single game, resulting in a public spectacle of embarrassment televised nationally.
The 2024 election, where Kamala Harris lost to Donald Trump, was considered a flop. The campaign was marked by high expectations and a narrative of Harris as a protagonist to defeat Trump, but it ultimately failed to deliver.
Katy Perry's single 'Woman's World' and its accompanying music video were widely mocked as a flop. The song was seen as out of step with contemporary cultural trends and was criticized for its tone-deaf girl boss anthem theme.
Flops can lead to flexibility and resilience in artists. The experience of failure can free creators from the fear of not succeeding, allowing them to take more risks and potentially achieve greater success in the future.
The rise of flops is linked to the increasing quantification of success and the growing role of fandom in culture. The more sharply defined expectations are, the more visible and drastic the drop in popularity becomes when something flops.
Herman Melville's 'Moby-Dick' was initially a commercial disaster but has since been recognized as a classic. The book's failure at the time is now seen as part of its enduring appeal and cultural significance.
Flops can deeply affect fandom, as the success or failure of an artist becomes intertwined with the identity of the fan. The humiliation of a flop can fuel resentment and create a sense of shared rejection between the artist and the fan.
This year, high-profile failures abounded. Take, for example, Francis Ford Coppola’s passion project “Megalopolis,” which cost a hundred and forty million dollars to make—and brought in less than ten per cent of that at the box office. And what was Kamala Harris’s loss to Donald Trump but a fiasco of the highest order? On this episode of Critics at Large, recorded live at Condé Nast’s offices at One World Trade Center, Vinson Cunningham, Naomi Fry, and Alexandra Schwartz pronounce 2024 “the year of the flop,” and draw on a range of recent examples—from the Yankees’ disappointing performance at the World Series to Katy Perry’s near-universally mocked music video for “Woman’s World”—to anatomize the phenomenon. What are the constituent parts of a flop, and what might these missteps reveal about the relationship between audiences and public figures today? The hosts also consider the surprising upsides to such categorical failures. “In some ways, always succeeding for an artist is a problem . . . because I think you retain fear,” Schwartz says. “If you can get through it, there really can be something on the other side.”
Read, watch, and listen with the critics:
HBO’s “Industry” (2020–) The 2024 World SeriesThe 2024 Election“Megalopolis)” (2024)“Woman’s World),” by Katy Perry“ ‘Woman’s World’ Track Review),” by Shaad D’Souza (Pitchfork)“Charli XCX, Chappell Roan, and the Unstable Hierarchy of Pop)” (The New Yorker)“Tarot, Tech, and Our Age of Magical Thinking)” (The New Yorker)“Kendrick Lamar, Drake, and the Benefits of Beef)” (The New Yorker)“Am I Racist?)” (2024)“Horizon: An American Saga—Chapter 1)” (2024)“Apocalypse Now)” (1979)“Madame Web” (2024)“The Great Gatsby),” by F. Scott FitzgeraldFugees“Moby-Dick),” by Herman Melville“NYC Prep” (2009)“Princesses: Long Island” (2013)
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