We've found a salesperson who's successfully sourcing 30% of her pipeline herself. How? Using LinkedIn.
Laura shares her playbook, giving you practical tips to get going and much more.
(00:00) - Introduction
(01:27) - Welcome
(02:53) - Challenges of Traditional Outbound Sales
(05:07) - The Shift to Social Selling
(05:57) - "You're not Gartner"
(10:40) - How much pipeline? And how do you calculate it?
(16:57) - Building a Social Selling Playbook
(20:32) - Getting founder support
(23:19) - Who to get on the team
(24:42) - How do we get started
(26:39) - Figure out the who and the what
(28:41) - Forget the POV
(31:54) - And now, book a demo!
(37:06) - But that deal is mine..
(41:25) - Laura's secret tricks
(45:54) - Concluding Thoughts and Final Tips
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