cover of episode AI in Action: GTM use cases that work (with Andy Mowat)

AI in Action: GTM use cases that work (with Andy Mowat)

2024/10/31
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The Revenue Formula

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Shownotes Transcript

Do you need an AI strategy? Do AI SDRs work? And if they don’t, what does?

This and more we talk about with Andy Mowat

  • (00:00) - Introduction

  • (05:47) - RevOps vs GTM Ops and retitling

  • (11:10) - AI Usecases in the GTM

  • (12:18) - The main sales usecase

  • (14:15) - AI SDRs: Efficiency vs. Conversion

  • (19:02) - AI that actually works in sales

  • (23:06) - AI and data

  • (26:08) - Generative AI and Data Normalization

  • (30:05) - Future of AI in Business

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