On this episode, we talk with Mike Mayer), Co-Founder of Windmill) and builder of a connected suite of beautiful, eco-friendly, and clean-air products, starting with the window air-conditioner and a whole-home air filter subscription service.
Mike co-founded the company with his brother, Danny, and friend, Ryan Figlia. The idea for building a better window AC unit came when Danny was moving apartments in New York City, and they walked into the new apartment and were faced with what Mike calls, a horrendous window AC.
Taking a page from new product redesign companies like Quill for toothbrushes and Casper for mattresses, they set out to build a better AC. While Mike and Danny had no HVAC experience, Ryan comes from a multigenerational family of AC experts.
They got into the subscription business by selling replacement filters that should be changed on a regular basis for their window units. They boast a 70% attachment rate on those filters, with very low churn.
They are branching out into high-quality activated-carbon filters for central AC units, which is also a subscription-based business. They text customers when it is time to change filters, which keeps customers loyal and happy.Mike Mayer | LinkedIn -https://www.linkedin.com/in/mikmayer/
Windmill | LinkedIn -https://www.linkedin.com/company/windmillair/about/
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Head to rebartechnology.com) or email [email protected]) to schedule a call today.#Saas #subscriptions #subscriptionbusiness #subscriptionservice
