On this episode, we explore influencer marketing with Bradley Hoos), CEO of The Outloud Group), a leading agency in the influencer and content marketing space. Bradley shares invaluable insights into brand partnerships, risk management and the future landscape of influencer marketing.
Key Takeaways:
(03:16) The concept of influencer marketing and the strategy of paying creators to promote brands to their organic audiences.
(12:26) Influencer marketing often drives more consumer purchases than directly recorded.
(16:50) Customers acquired through influencer marketing show higher retention rates, likely due to the trust and relatable content shared by influencers.
(26:53) Brands need to shift from controlling brand voice to allowing creators' personal expression in influencer marketing.
(30:54) The influencer marketing industry will grow, requiring better accountability and influencer authenticity discernment.
Resources Mentioned:
Bradley Hoos -)https://www.linkedin.com/in/bradleyhoos/
The Outloud Group | LinkedIn -)https://www.linkedin.com/company/theoutloudgroup/
The Outloud Group | Website -)https://www.outloudgroup.com/[ ](https://www.outloudgroup.com/))
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