The enhanced efficiencies promised by the introduction of new technologies and a fully integrated supply chain will need to overcome the practical problems of a traditional industry that continues to operate in silos.
For some, this is about technology, for others, digitalisation offers a new way of engaging with customers, but ultimately we are often talking about entirely new ways of doing business.
Digitalisation is only partly about the hardware – the more significant part of this epoch shift is about how companies from management to crew find a new way of doing things.
This week the Lloyd’s List Podcast dropped in on a round table session where industry leaders were considering the practical issues of how a connected industry, where partnerships are a crucial part of a business strategy, really works.
Joining Lloyd’s List Editor at the Immediasea event held in London were:
Martin Stopford, President, Clarksons Research Services
Magnus Lande, Commercial Director Maritime, Veracity at DNVGL
Richard Westgarth, Head of Campaigns, BMT
Silje Barekseten, Head of Sustainability and Technology, Nor-Shipping
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