My guest this week is Dacia Coffey. She's the author of a new book called "Corporate Caffeine" where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function. This is part 2 of a two-part series. Today we discuss some tactical ways you can use digital tech to improve your sales process. Part 1 was all about how to align sales and marketing (the right way). For more on Dacia’s work, go to www.themarketingblender.com)
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