VCFO Deep Dive: Jason Swenk
Creative Agency Success Show
Chapters
Shownotes Transcript
“Standing out is great, but conversion is crucial.” – Jason Swenk
It’s hard to build a business if you don’t invest in systems.” – Jason Swenk
The finer details of this episode:
- Analysis and insights on building a strong email list
- Sales cycle and close percentage
- Unique marketing strategies
- Importance of systems in building a successful business
- Concept of "land and expand"
- Effectiveness of email marketing campaigns
- Providing quick financial statements with industry comparison
- Importance of creativity and innovation in marketing strategies
Episode resources:
- Summit Virtual CFO by Anders website: https://www.summitcpa.net/)
- Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletter)
- Digital Dollars and Cents: A Virtual CFO’s Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddc)
- Catch the full episode of What All Successful Agencies Have in Common: How to Separate from the Pack, with Tim Condon here: https://podcasts.apple.com/us/podcast/what-all-successful-agencies-have-in-common-how-to/id870206013?i=1000653823029)
- Check out Jason here: https://jasonswenk.com/)
Timestamps:
The welcome (00:00:00)
Introduction to the show "Creative Agency Success Show" and its purpose.
Discussing Jason Swank's podcast (00:00:15)
Introduction to the podcast "The Smart Agency Podcast" and its relevance to the speakers.
Analyzing the podcast episode (00:00:43)
Introducing the episode featuring Tim Condon and discussing its potential impact on the audience.
Building a strong email list (00:02:20)
Discussion on the importance of building a strong email list and the shift in the agency's marketing strategy.
The importance of conversion (00:04:52)
Emphasizing the importance of conversion in marketing efforts and its relevance to the audience.
Sales cycle and close percentage (00:06:11)
Analyzing the sales cycle and close percentage, comparing industry standards, and sharing insights on reducing the sales cycle.
Unique marketing strategy (00:11:15)
Exploring a unique marketing strategy involving leveraging established brands to generate leads and its implications.
Best piece of advice for leaders (00:12:30)
Discussing the best piece of advice for leaders, focusing on utilizing assets and generating what is needed.
Using current assets for sales process (00:14:03)
Sharing an example of using current assets to establish credibility and aid the sales process.
Campaign carnival (00:16:53)
Discussing a unique marketing campaign involving giving away free pizza to generate leads and its success in achieving lead opportunities.
Building a Business with Hefty Systems (00:18:08)
Discussion on the importance of investing in systems for scaling and duplication in marketing and sales.
Developing a Sales Process (00:19:13)
Insight on creating a sales process and thought leadership approach for client acquisition.
Effective Email Marketing Campaign (00:26:44)
The effectiveness of targeted email marketing and the innovation of using a pizza giveaway program for email acquisition.
Land and Expand Sales Strategy (00:29:00)
The concept of quick sales to establish trust and expand client relationships, with a focus on providing a low-cost financial statement as an entry point.