“In terms of passionate, absolutely essential as there's a rule in the practice of thought leadership, that your audience will never be more interested in your topic than you. So you have to choose something that you're going to be excited to talk about for the next five or 10 years.” - - Bill Sherman
The finer details of this episode
- What is thought leadership?
- What questions should you ask yourself before you start?
- Steps you need to take before you launch your brand's thought leadership
- Thought leadership and its correlation to passion, relevance and responsibility
Episode resources
