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cover of episode V Spehar on the Influencer Strategy to 270

V Spehar on the Influencer Strategy to 270

2024/10/3
logo of podcast Somebody's Gotta Win with Tara Palmeri

Somebody's Gotta Win with Tara Palmeri

Chapters

Tara Palmeri discusses the increasing role of social media influencers in the 2024 election. Both Trump and Harris are leveraging influencers to reach specific demographics, bypassing traditional media. This raises questions about the effectiveness and risks of this strategy.
  • Both Trump and Harris are using influencers to target specific demographics.
  • Trump targets young men through "bro pods," while Harris focuses on young Black men, Hispanics, and women.
  • This strategy bypasses traditional media and raises concerns about its effectiveness and risks, especially for Harris's relatively unknown profile.

Shownotes Transcript

Tara is joined by journalist and host of the TikTok account UnderTheDeskNews V Spehar to talk about the effect social media influencers have on the 2024 presidential election. They shine a light on how the Trump and Harris campaigns are going outside mainstream media to promote their campaigns, break down the elements of the imminent TikTok ban that is currently signed and being challenged in the courts, and examine the effect of celebrities on voter turnout.

For more of Tara’s reporting, please sign up for her newsletter, 'The Best and the Brightest,' at puck.news/tarapalmeri and use the discount code TARA20.

Host: Tara Palmeri

Guest: V Spehar

Producer: Chris Sutton

Production Supervision: Conor Nevins

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