If you’re an artist and things are working out well, there will come a time when you need a manager…you need someone to take care of the business end of things while you focus on the music…that’s when you need a manager…
A manager does everything from booking gigs to devising career strategies… which includes promotion and marketing, networking, and conducting any negotiations on your behalf…and the manager is in charge of financial management…hold that thought…
A manager is incentivized by your success…the usual fee is 15% of whatever you make…obviously, the more you make, the more the manager makes and everyone is happy, right?...
The entire relationship is based on trust…you, as the artist, must believe that your manager always has your best interests in mind…and you must believe that your manager will never take advantage of you or rip you off…again, you trust your manager with your money…
In the vast majority of artist-manager relationships, things are professional and legal…the best managers will take a bullet for their clients…some are even legendary for their skills, dedication, and loyalty to their artists…
That includes Peter Grant, who did whatever he needed to do to protect Led Zeppelin and to extract maximum profit from record deals and concert tours…
It includes Paul McGuinness, a veteran who took a very young U2 under his wing in 1978 and built them into the biggest band in the world…
And then there’s Peter Mensch and Cliff Bernstein who have looked after Metallica, AC/DC, Smashing Pumpkins, the Chili Peppers, Muse, Def Leppard, Snow Patrol, and Cage the Elephant, among others…
But it’s not always sunshine, chocolate, and unicorns…there are bad managers, too…and I’m not talking about general incompetence…I’m talking about people who steal, embezzle, and extort from the very people they’re supposed to protect and nurture…
This is “Uncharted: Crime and Mayhem in the Music Industry,” episode 18…these are three of the worst, most unscrupulous, and most dishonest managers in rock…have I got some stories for you.
**Show contact info: **
X (formerly Twitter): @AlanCross)
Website: curiouscast.ca)
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