cover of episode What It Really Takes To Build a Food Business: Part 1

What It Really Takes To Build a Food Business: Part 1

2024/10/18
logo of podcast How I Built This with Guy Raz

How I Built This with Guy Raz

Chapters

The founders of Fishwife, Bonza, and Barnana share how they came up with their unique food business ideas during different life stages and experiences.
  • Becca Milstein's idea for Fishwife was inspired by her experience with high-quality tinned fish in Spain.
  • Brian Rudolph's decision to start Bonza was influenced by his gluten intolerance and the lack of suitable pasta options.
  • Kawe Suplicy's inspiration for Barnana came from his background as a triathlete and the popularity of Brazilian products like coconut water and acai in the U.S.

Shownotes Transcript

Innovation is a constant in the food industry. But it’s incredibly difficult to go from a tasty idea to an actual spot on the grocery store shelves. So if you have an idea for a food business, how do you turn it into reality?

In this special two-episode series brought to you by Klaviyo, three founders share what it took to get their products on those shelves – and what it still takes today to keep their brands growing. 

This episode covers the journey from ideation to production and actual sales. Guy is joined by Becca Millstein from Fishwife, Brian Rudolph from Banza, and Caue Suplicy from Barnana.

This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was James Willetts.

Our thanks to Klaviyo) for sponsoring today’s episode. 

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