cover of episode Advice Line with Leah Solivan of Taskrabbit

Advice Line with Leah Solivan of Taskrabbit

2024/9/12
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Leah Solivan: 成功的关键在于时机、技术和目标市场规模这三个因素的结合。在应用市场中，需要找到差异化优势，专注于特定细分市场，并通过合适的渠道触达目标用户。 Kate Pitner: Poppy Notes应用的挑战在于用户获取，需要找到更有效的营销策略，例如与合适的KOL合作，并专注于特定主题，以在竞争激烈的应用市场中脱颖而出。 Shahn Sarekli: My Love Your Love应用的用户获取缓慢，需要找到更有效的策略来吸引目标用户，例如提供免费试用或工作坊，并考虑单人用户版本的可能性。 Allen Ward: Dynabuddy平台的用户获取和产品市场匹配是主要挑战，需要探索不同的营销渠道，例如与音乐教师合作，并调整网站内容，以更好地吸引家长用户。 Leah Solivan: 成功的关键在于时机、技术和目标市场规模这三个因素的结合。在应用市场中，需要找到差异化优势，专注于特定细分市场，并通过合适的渠道触达目标用户。 Kate Pitner: Poppy Notes应用的挑战在于用户获取，需要找到更有效的营销策略，例如与合适的KOL合作，并专注于特定主题，以在竞争激烈的应用市场中脱颖而出。 Shahn Sarekli: My Love Your Love应用的用户获取缓慢，需要找到更有效的策略来吸引目标用户，例如提供免费试用或工作坊，并考虑单人用户版本的可能性。 Allen Ward: Dynabuddy平台的用户获取和产品市场匹配是主要挑战，需要探索不同的营销渠道，例如与音乐教师合作，并调整网站内容，以更好地吸引家长用户。

Deep Dive

Chapters
Kate Pitner, founder of Poppy Notes, a digital greeting card app, seeks advice on user acquisition. Leah Solivan suggests focusing on a niche market like baby announcements or senior-friendly cards, collaborating with influencers, and incorporating viral features to boost growth.
  • Focusing on niche markets can help apps stand out in crowded app stores.
  • Partnering with relevant influencers can be a powerful marketing strategy.
  • Building virality into a product can drive organic growth.

Shownotes Transcript

Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their core customer base. 

First we meet Kate in Los Angeles, who wants her digital greeting cards to stand out in app stores. Then Shahn in Australia, who’s rethinking user acquisition for his couples coaching app. And Allen in Hawaii, who’s wondering about product-market fit for his online platform that teaches kids to play instruments.

Thanks to the founders of Poppy Notes, My Love Your Love and Dynabuddy for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected]) or call 1-800-433-1298.

And be sure to listen to Taskrabbit's founding story) as told by Leah on the show in 2022.

This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Robert Rodriguez.

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