To provide transparency and understanding of its content's popularity.
It changed the business model and the nature of television by offering endless content.
It led to rapid expansion and transformation of the television landscape.
To expand its original programming and dominate the content market.
It encouraged risk-taking and increased venture capital deals.
It reveals the popularity of content and the randomness of viewer habits.
High production costs made it hard to justify their value in a vast library.
It shifted focus from building audiences to catering to individual viewer preferences.
It led to information poverty and disconnects between viewer habits and critical discourse.
By enabling businesses to survive on cheap capital, leading to superficial growth and media changes.
If you take a journey deep within Netflix’s furthest recesses — burrow past Binge-worthy TV Dramas and 1980s Action Thrillers, take a left at Because You Watched the Lego Batman Movie, keep going past Fright Night — you will eventually find your way to the platform’s core, the forgotten layers of content fossilized by the pressure from the accreted layers above.
Netflix’s vast library changed the business of television — in part by making a better product and showing the rest of the industry that it had to follow suit — but it also changed the very nature of television*.*
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