How We Use a Video Membership Site to Grow Our Email List
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• Introduction

• WPBeginner uses its video membership site to grow its email list.

• The goal is to help people learn WordPress for free while also reaching a wider audience.

• Why Choose a Video Membership Site?

• Videos offer engaging, easy-to-follow educational content.

• Membership sites foster a sense of community, loyalty, and authority.

• The online membership industry shows huge growth potential.

• The Mission

• WPBeginner aims to make WordPress education accessible to all, regardless of budget.

• Quote from Syed Balkhi, WPBeginner Founder: He believes WordPress knowledge should be free, and that was the motivation behind starting WPBeginner.

• How the Membership Site Works

• Users browse free videos or sign up for in-depth WordPress training courses.

• Creating a free account grants access to the curriculum and adds the user to the WPBeginner newsletter mailing list.

• Tools Used in the Process

• MemberPress: Powers the membership site functionality (courses, content restriction, etc.) https://memberpress.com/)

• Drip: Handles email marketing automation and personalization. https://www.drip.com/)

• Custom Landing Pages: Designed to highlight the benefits of WPBeginner Academy and convert visitors. https://seedprod.com)

• WPForms: Creates user-friendly signup and login forms. https://wpforms.com/)

• OptinMonster: Lead generation tool for popups. https://optinmonster.com/)

• PushEngage: Tool for push notifications. https://www.pushengage.com/)

• Smash Balloon: For embedding social media feeds. https://smashballoon.com/)

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