According to Niche’s Spring Junior Survey, three years ago 81% of prospective students said that weekly emails were acceptable - but today, it’s just 39% (!!!)
It’s not much better for social media.
The tolerance for high-frequency content has halved within the last year.
Even higher ed darlings like Instagram have seen a 26% decline in the number of students viewing official university accounts.
Something needs to change.
Joining Kyle for this month’s Education Marketer Live is Marcella Collins).
Marcella has previously grown her own education marketing business, now heads up strategy at Hybrid and isn’t afraid to call out “inauthentic” content when she sees it.
Kyle's also joined by Julia Hurtado), the face of Uni Compare's) content marketing and who has the playbook for connecting content with ROI.
Let's hope Kyle can keep up.
