cover of episode Playbook: Running a Killer Demo

Playbook: Running a Killer Demo

2021/12/29
logo of podcast 30 Minutes to President's Club | No-Nonsense Sales

30 Minutes to President's Club | No-Nonsense Sales

Shownotes Transcript

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Every 10th episode, we tear down one topic. This is how to run a killer demo.

FOUR ACTIONABLE TAKEAWAYS

  • Show the 20% of your features that solve 80% of the problems.
  • Always prep for who is in the room, what they want to see, and the objective of the call.
  • Show as few screens as possible in the demo, go right into the “Aha” moments, and ask questions.
  • Control the room by setting expectations upfront and directing excessive questions to future calls.

RESOURCES DISCUSSED