58 (Sell): The science of asking better questions and handling objections (David Priemer, Founder @ Cerebral Selling)
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**Four Actionable Takeaways: **

• “Cut” your prospect before showing them the band-aid - solidify the enemy.

• Utilize stories when you hear a clear prospect pain-point.

• Ask related questions before the big questions. Start small before going big.

• Plant landmines with credibility and aligning yourself with the features your prospect cares about.

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**David’s Path to President’s Club: **

• Founder of Cerebral Selling

• Lecturer at Smith School of Business at Queen's University & London Business School

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