56 (Sell): Triangulating the truth to forecast better and drive timelines (Devin Reed, Head of Content Strategy @ Gong)
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**Four Actionable Takeaways: **

• Understand every step it will take to get a deal done so you can move from a soft yes to commit.

• Ask multiple people how the buying process goes so you can better triangulate the truth.

• Get ahead of objections by figuring out what has gone right and wrong in past deals.

• Beat procurement with multiple champions and multi-threading your negotiations.

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**Devin’s Path to President’s Club: **

• Head of Content Strategy @ Gong

• B2B Marketing & Sales advisor @ TheReeder.co

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