54 (Sell): Optimizing your prospecting by skipping the jargon and using effective research (Charlotte Johnson, SDR @ SalesLoft)
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**Four Actionable Takeaways: **

• Cut out all the useless fluff from your emails and get right into your research. 

• Start the video on your research - the whiteboard intros aren’t getting the job done.

• Get creative with your email by screenshotting your research and including it in the body.

• Lead with context when cold calling to establish credibility and generate more conversation.

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**Charlotte’s Path to President’s Club: **

• SDR @ SalesLoft

• Host of Sales Development Sounbites

RESOURCES DISCUSSED

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• Things you can steal)