49 (Sell): Leading better meetings by becoming a student of your prospects (Anthony Cessario, VP of Industries & GTM Solutions @ Clari)
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**Four Actionable Takeaways: **

• Send a pre-meeting agenda to set expectations and get feedback. 

• Start meetings with three big-picture takeaways you want them to walk away with. 

• Ask questions one level up on the value pyramid to drive your convo and next steps. 

• Validate your value by speaking to the specific pain point of each person.

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**Anthony’s Path to President’s Club: **

• VP of Industries & GTM Solutions // Former VP of Enterprise Sales - West @ Clari

• RVP of Enterprise Sales @ Oracle

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