3 (Sell): Ripping apart the phones and video (James Bawden, Host of the Lunch Break Podcast, Director @ OutboundView)
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Four Actionable Takeaways:

• Avoid the double intro on the phone if they ask “wait, who’s this?” Just get on with it.

• Close the cold call with “here’s what happens next” instead of leaving it in their hands

• Disarm with “I’m not delusional enough to think I’m calling you at the right moment.”

• Lead your value prop with your customer’s problems instead of the features in your solution

James Bawden’s Path to President’s Club:

• Host, Lunch Break Podcast

• Director, OutboundView

• And a damn well-known Linkedin personality

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