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cover of episode 258 (Sell) How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

258 (Sell) How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

2024/10/22
logo of podcast 30 Minutes to President's Club | No-Nonsense Sales

30 Minutes to President's Club | No-Nonsense Sales

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Shownotes Transcript

ACTIONABLE TAKEAWAYS

- Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better.

- Phased Approach: When price matters, propose only the essentials for day one to make your quote smaller and easier to accept.

- Timeline Stack: Identify key timeline drivers, like contract end dates or business seasonality, to create urgency.

- Turn Want into Why: During discovery, dig deeper to find the real business problem behind a customer’s desire for change.

JOHNNY'S PATH TO PRESIDENTS CLUB

  • Commercial Account Executive @ Talkdesk

  • Enterprise Sales Development Manager @Talkdesk

  • Team Lead, Enterprise Sales Development @ Mimeo

  • Enterprise SDR @ Mimeo

RESOURCES DISCUSSED: