254 (Sell) How to Build Stronger Business Cases and Demos That Actually Connect with Buyers (Gal Aga, Aligned)
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FOUR ACTIONABLE TAKEAWAYS:

- Know Your Solution – Understand the problems you solve, their root causes, and the demo paths before your discovery call.

- Model Multiple Scenarios – Present "worst," "average," and "best" cases to appear more impartial and handle objections better.

- Link Problems to Causes – Connect the buyer’s problem to its root cause and offer a solution that directly addresses it.

- Demo Through Stories – Use storytelling in your demo to illustrate how your product fits into the user’s daily workflow, rather than just listing features.

GAL'S PATH TO PRESIDENTS CLUB:

• CEO & Co-Founder @ Aligned

• Chief Revenue Officer @ Anagog

• VP Global Sales @ Syte

• Director of Sales @ Sisense

• Enterprise Account Executive @ Nanorep

RESOURCES DISCUSSED:

• Join our weekly newsletter)

• Things you can steal)