234 (Sell) Unlocking Buyer Pain Points While Engaging Key Stakeholders (Maddy Jackson, Webflow)
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FOUR ACTIONABLE TAKEAWAYS

• Explore two types of impact with your prospect: hard metrics (e.g., hours spent, money lost) and soft impact.

• Address pain points in other departments to accelerate deals and improve win rates.

• Turn situations into problems by asking questions that highlight known pain points with competitors.

• If ghosted late in the deal cycle, offer to email the next key contact directly to prompt a response.

PATH TO PRESIDENT’S CLUB

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