cover of episode 137 (Sell): Structuring the steps of your discovery call (Krysten Conner, Enterprise Account Executive @ UserGems)

137 (Sell): Structuring the steps of your discovery call (Krysten Conner, Enterprise Account Executive @ UserGems)

2023/3/8
logo of podcast 30 Minutes to President's Club | No-Nonsense Sales

30 Minutes to President's Club | No-Nonsense Sales

Shownotes Transcript

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UserGems’ Job Change Sequence

FOUR ACTIONABLE TAKEAWAYS

  • Start with a menu of pain: the 3 biggest problems that any given persona can face.
  • Once you align on the problem, ask, “What’s prompting that need?”.
  • You can start talking about solutions once you have an executive-level problem (e.g. down round, churn problem).
  • Use individual contributors, like AEs, for inside intel on the organization. Then use their quotes on 1-2 slides when meeting with VP or CXO.

PATH TO PRESIDENT’S CLUB

  • Enterprise Account Executive @ UserGems
  • Enterprise+ Account Executive @ Outreach
  • Enterprise Accounts, Financial Services @ Tableau Software
  • Strategic Accounts @ PowerSchool

RESOURCES DISCUSSED