Deep Dive
Why did the speaker decide to change the name of their 9-year-old WeChat public account?
The speaker changed the name to align with their transition from a 2C (consumer-facing) business to a 2B (business-facing) consulting role. The previous name, which included a self-deprecating term, positioned them as a weak service provider. The new name, consistent across all platforms, reflects their professional identity and aims to establish them as a strong, knowledgeable partner for clients.
What is the speaker's perspective on the current state of the internet industry?
The speaker believes the internet industry has entered a post-growth era, with large companies like ByteDance, Tencent, and Baidu experiencing layoffs. They argue that the industry no longer needs as many employees, and those who leave may transition to other sectors like healthcare or renewable energy, leveraging their internet experience to improve efficiency and processes in those fields.
What challenges do small and medium-sized internet companies face according to the speaker?
Small and medium-sized internet companies are increasingly rare, with the industry becoming more dominated by large, established players. The speaker notes that these smaller companies struggle to compete, and the lack of mid-sized firms indicates a shrinking industry. This trend makes it difficult for new startups to enter the market and succeed.
How does the speaker describe the shift from operational roles to strategic business management?
The speaker explains that their role has evolved from focusing on operational tasks to strategic business management. They now focus on designing execution paths, breaking down strategies into actionable steps, and ensuring teams achieve their goals. This shift reflects a move from technical operational skills to broader business acumen and leadership.
What is the speaker's approach to content creation for their consulting business?
The speaker emphasizes a structured workflow for content creation, involving brainstorming topics, recording multiple videos in one session, and then editing them into shorter clips. This method increases efficiency and allows for more natural, conversational content. They also focus on producing both video and written content to cater to different audience preferences.
Why does the speaker believe that traditional industries have significant potential for transformation?
The speaker argues that traditional industries, such as agriculture, have inefficiencies that can be addressed using internet-based thinking and technology. For example, they mention a case where a B2B product manager developed a device to monitor cows' behavior before giving birth, reducing labor costs and improving outcomes. This demonstrates how internet methodologies can bring innovation to traditional sectors.
What is the speaker's view on the importance of understanding user demographics for brand growth?
The speaker highlights the importance of understanding generational differences, particularly between 80s and 95s cohorts. They note that 95s, as digital natives, have different brand preferences and are more open to domestic and culturally relevant products. This understanding is crucial for brands aiming to capture younger audiences and stay relevant in evolving markets.
How does the speaker describe the role of consulting firms in helping businesses?
The speaker compares consulting firms to traditional Chinese medicine practitioners, using a diagnostic approach to identify and address business issues. They emphasize the importance of understanding the industry, discussing business directions, interviewing key personnel, and pinpointing operational bottlenecks to provide tailored solutions for clients.
- 互联网行业进入红利期后，面临着裁员潮和行业萎缩的趋势。
- 被裁员工并非个人问题，而是行业承载能力不足。
- 互联网人才可向大健康、养老、新能源等领域转型。
Shownotes Transcript
今年第一更！听到开头的女声别吃惊，没走错，这期是和小助理韩呆的对谈，聊聊我们在2024年过去的3个月里都做了啥。
把我们想说的都聊出来了，可能听起来有点散，当闲聊天听吧，应该也有些信息量。
从这起开始，我们就恢复播客更新啦！
主要话题：
00:27 从一条热门视频说起：互联网老人唱衰互联网行业
07:44 9年公众号改名，关于IP内容方向的调整
16:23 企业和品牌对于「线上」的理解，可能是片面的
25:51 如何理解「运营」「营销」「经营」
31:18 两个案例：「好利来」和「瑞幸」
41:22 短视频时代，为什么我们还在坚持做图文内容？
50:06 韩叙下午茶活动，一些有趣的案例
55:45 大厂人屡屡开店失败，创业不如继续打工
1:01:24 B端产品经理转行，检测母牛的生产状态
1:05:28 从香氛品类，看用户需求的变化
1:08:42 80后和95后，两代人选择品牌的观念
1:16:34 为什么说咨询公司是企业的老中医？
**主播：**韩叙、韩呆
**编辑：**汪真
背景音乐：
片头：Mercury-Youth Lagoon
片尾：September (Sped Up - Instrumental)-Sparky Deathcap/sped up + slowed
关于主播：
公众号/视频号/即刻：韩叙HanXu
听友群：
我们建了听友群，但不会做啥运营措施，单纯只是搭建一个沟通的桥梁，感兴趣的朋友可以扫码加入。
