Subscribe to Our Conscious Commerce Newsletter:
Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.com

Shownote available on: https://2xecommerce.com/podcast/ep450/

S9 EP53:
In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance of product innovation, efficient marketing, and streamlined operations, using examples from leading brands like Seed Health, Athletic Greens, and Mudwater. The episode dives deep into strategies for product development, community-building via influencers, retention techniques, and the role of financial literacy in achieving sustainable growth. Listeners will gain actionable insights for building and scaling high-growth e-commerce businesses.

00:00 Introduction to the Three Pillars of E-commerce Growth
00:36 Welcome and Episode Overview
02:11 Deep Dive into Product Innovation
16:01 Marketing Strategies for E-commerce Growth
25:31 Operational Excellence and Financial Insights
32:01 The Power of Simplicity and Focus
34:03 Conclusion and Final Thoughts

Connect with 2X eCommerce:

Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/

Get a Copy of Kunle’s Book
Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

Buy on Amazon → https://amzn.to/3ybY6WS
Buy on Walmart → https://bit.ly/3swOuDe
Buy on Kogan Page → https://bit.ly/44DylLn
Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
Buy on WHSmith → https://bit.ly/4bfr9r3

Sponsors:
This episode is brought to you by: REVIEWS.io

Drive Sales & Reduce Marketing Spending with REVIEWS.io
REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

Get 10% off your first year—mention ‘2x eCommerce’ when you sign up.

New customers only. Terms and conditions apply.

Creators & Guests

Kunle Campbell - Host

The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell 35:22 Share

2X eCommerce Podcast

Shownotes Transcript

The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell