This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things.
Key Takeaways:
- 00:34 - The power of keeping things simple
- 10:55 - Why small businesses don't need to act like big businesses
- 12:04 - The beauty of embracing what you don’t know when starting something new
- 18:01 - Building products with depth versus surface area
- 23:09 - Knowing when to listen to customers for product input and ideas
Links and Resources:
Merchants of Complexity Post) by David Heinemeier Hansson
Books by 37signals)
Sign up for a 30-day free trial at Basecamp.com)
HEY World | HEY)
The REWORK podcast)
The Rework Podcast on YouTube)
The 37signals Dev Blog)
37signals on YouTube)
@37signals on X)
